... Refine go-to-market strategies with this interactive data story based on the 2024 Gartner B2B Buyer Survey. This tool helps revenue and retention leaders filter data by product category, deal size and other attributes, enabling them to tailor their approach effectively for the modern B2B buyer. Gartner ...
Analyst(s): Alexandra Bellis | Sharon Cantor Ceurvorst | Luke Tipping | Jeff Cohen | Kevin Toutkoushian
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... new opportunities and risks for their companies. CIOs should take these five steps to ensure they’re ready to help seize the opportunities found in market and operational shifts. Analysis Research Highlights Gartner Recommended Reading Gartner Research ...
... Space is becoming a contested domain, with nations vying for dominance, affecting international collaborations, regulations and market opportunities. This podcast details these dynamics, as they are key for strategic planning, innovation and maintaining competitive advantages in the tech industry. Overview ...
Analyst(s): Frank Buytendijk | Bill Ray | Lizzy Foo Kune | Marty Resnick | Sean Kumar | Daryl Plummer
... value and address customer pain points. Product marketers should identify and prioritize use cases and collaborate with other teams to refine go-to-market strategies. Overview Analysis Gartner Recommended Reading Gartner Research ...
... When pivoting to markets with higher growth and more complex use cases, tech providers find it difficult to capture increased value with legacy pricing models. Product managers can pursue these growth opportunities using pricing models based on proprietary metrics or value categorization. Overview Analysis ...
... A strategy for generative AI (GenAI) adoption, and drive data culture and literacy. Product leaders can use this presentation to align their go-to-market strategies effectively. Gartner Research ...
... transformation of each opportunity. Strategy leaders will learn to effectively run a broad range of assessments and discussions associated with new market evaluation. Session Description Gartner Recommended Reading Gartner Research ...
... AI and AI powered agents are affecting the iPaaS, API Management and API markets significantly, providing new growth opportunities for vendors and consumers alike. Product managers can join this webinar to gain latest insights on iPaaS and API management. About the Speaker Session Description Gartner ...
... behaviors and prioritized client requirements will fail to be shortlisted by buyers in India. Cybersecurity spending is accelerating rapidly in the Indian market, with the highest growth in managed security services, specifically MDRs and SecOps. Overview Gartner Recommended Reading Gartner Research ...