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Premium Research May 2025
... behaviors and prioritized client requirements will fail to be shortlisted by buyers in India. Cybersecurity spending is accelerating rapidly in the Indian market, with the highest growth in managed security services, specifically MDRs and SecOps. Overview Gartner Recommended Reading Gartner Research ...

Analyst(s):   Naresh Singh   |   Apeksha Kaushik
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Premium Research May 2025
... Excelling in consumer experience is a top priority for healthcare providers striving to attract and retain patients in an increasingly competitive market. CIOs can use these survey insights to inform their technology and AI strategy and to create differentiated, personalized patient experiences. Overview ...

Analyst(s):   Faith Adams
Premium Research Apr 2025
... End-User Buying Behavior Survey. This research will help product leaders identify key elements of the decision-making process to maximize their go-to-market resource allocations and earn buyer trust. Overview Gartner Recommended Reading Gartner Research ...

Analyst(s):   James Ingham
Premium Research Jan 2025
... Multicloud managed services (MCMS) is a robust market as enterprises adopt multicloud models within their cloud adoption strategies. This research helps tech services leaders create differentiated MCMS offerings by executing on the four roadmap imperatives outlined in this note. Overview Analysis The ...

Analyst(s):   Sid Nag
Premium Research Feb 2025
... Chief sales officers have concerns about how new or potential tariffs under the Trump administration will impact sales strategy, go-to-market approach and business continuity. CSOs should prepare by partnering with key executives to evaluate potential actions and scenario plan. More Detail Gartner Recommended ...

Analyst(s):   Steve Rietberg   |   Robert Blaisdell   |   Doug Bushée   |   Daniel Hawkyard
Premium Research Feb 2025
... End-User Buying Behavior Survey. This research will help product leaders identify key elements of the decision-making process to maximize their go-to-market resource allocations and earn buyer trust. Gartner Research ...

Analyst(s):   Derry Finkeldey
Premium Research Nov 2024
... prioritize packaging, thinking their small portfolios don’t warrant it. Startup tech CEOs should create product packaging that aligns with product-market fit objectives, accelerates adoption and simplifies buying by positioning to target use cases. Overview Introduction Analysis Gartner Recommended Reading ...

Analyst(s):   Ron Burns
Premium Research Dec 2024
... tech CEOs should use the product launch process as part of an incremental effort aimed at strengthening product positioning and discovering product-market fit. Narrow your focus to accelerate time to commercial success and use pricing models that drive adoption. Overview Introduction Analysis Gartner ...

Analyst(s):   Ayelet Heyman
Premium Research Dec 2024
... demands imposed by the U.S. federal government risk losing future contract opportunities. This research provides product leaders with insights to gain a market advantage by improving compliance with information security requirements. Overview Analysis Gartner Recommended Reading Notes Gartner Research ...

Analyst(s):   Michael McFerron
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