... Global AI software spending in the manufacturing and natural resources market is forecast to increase 19.3% in 2024 to $19.6 billion and reach $34.5 billion by 2027, with a five-year CAGR of 20%. TSPs can use this presentation to support industry planning activities for 2024 and beyond. Gartner Research ...
Analyst(s): Sohard Aggarwal | James Ingham | Alexander Hoeppe | Inna Agamirzian
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... technologies like GenAI accelerate change, executive leaders must build value through co-creation with diverse partners to bring solutions swiftly to market. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...
Analyst(s): Tsuneo Fujiwara | Darren Topham | Michelle Bazargan
... Defending brand positioning and rethinking multichannel digital marketing execution as luxury retail market growth in North America slows is an important task for CMOs. Use this research to learn about digital trends that inform the luxury retail industry’s future and the resulting implications. Introduction ...
... To be successful, ABM requires active support and participation from all market-facing and supporting functions, including marketing, sales, customer success and executive leadership. Use this RACI matrix to ensure stakeholder participation and set expectations for your ABM program. When to Use Directions ...
... Going to market with a platform is inherently more complicated than it is with a single offering. This research provides product marketers with strategies and tactics to address the complexities of platform marketing, including positioning, packaging, pricing, personas and other GTM considerations. ...
... Account-based marketing continues to be an important go-to-market strategy. Product marketers running ABM programs should use this research to identify areas for improvement and resources to help advance their overall program maturity. Analysis Research Highlights Gartner Recommended Reading Note 1: ...
... Sales enablement training typically covers solutions, markets, operations and processes, but insufficient emphasis on value hinders sales effectiveness. Tech CEOs who focus enablement on sales process achieve sales targets faster because their emphasis is on how to sell instead of what to sell. Overview ...
... Digital touchpoints are key to the success of organizations’ digitization initiatives and experiences. To grow in the digital business market, cloud offering managers should take a focused approach by investing in skills and capabilities for technologies like digital touchpoint implementation. Overview ...
... The ServiceNow Impact solution is marketed as a time-to-value accelerator for your investment, but to maximize value, clients need to establish a clear roadmap. SPVM leaders can use this research to drive value by taking the proper licensing and negotiating steps. More Detail Gartner Recommended Reading ...
Analyst(s): Biswajit Maity | Lance Pate | Jan Cook | Christopher Dixon