... growth pillars to exceed growth targets and create a buying experience aligned to the new way customers buy.
Go-to-Market Strategy – B2B sales organizations need to shift their go-to-market strategy to continuous, parallel engagements where sales, marketing, customer service and customer success teams ...
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... productivity, presenting an opportunity to reanalyze how go-to-market (GTM) resources are allocated. Gartner expects that the most significant impacts of generative AI on SFA platforms for planning purposes will materialize in the areas of guided selling, forecast management, visualization and analytics, ...
... Gartner Survey Finds Only 20% of Customer Service Leaders Report AI-Driven Headcount Reduction STAMFORD, Conn., December 2, 2025 AI is Augmenting—Not Replacing—Customer Service Roles, with 42% of Organizations Hiring for New AI-focused Positions While there is widespread speculation that AI will drastically ...
... top priority. Volatility in the legal technology market demands an informed approach While GenAI offers many promises, most remain untested by legal teams. For GC, navigating the technology market successfully can avoid the pitfalls of choosing market hype, keep the focus on practical opportunities and ...
... two vendors that gained market share in the first half of 2015 (see Table 1). HP’s success was attributed to the project wins and a new mobile PC models line-up. Apple’s introduction of the new Macbook helped the company gain share.
Table 1
Singapore PC Vendor Shipment Market Share Estimates for 1H15 ...
... seekers today face a world of disruption and uncertainty. If you’re looking for a job right now, you know how challenging it is. And because the job market keeps changing, it’s important to not only adapt to the current crisis but also think ahead to get ready for […]
...
... reach their full potential. Throughout June, Gartner associates are commemorating Pride Month and LGBTQ+ equality. Check out what Ken Allard, EVP, New Market Programs, has to say about the importance of diversity […]
...
... team in 25 words or less: My team is driving growth from one global strategic account client. We are positioned as “strategic advisor,” making the new market by driving innovation with the client. What was your first role at Gartner? […]
...
... part of Research & Advisory’s Infrastructure & Operations organization. He leads a team of six analysts, in addition to covering the IBM mainframe market and co-chairing the Gartner IT Infrastructure, Operations Management & Data Center Conference. From Mike’s manager, Sheila Childs, Managing Vice President ...