... Product marketers struggle to maintain a consistent messaging strategy across various users in go-to-market teams. Develop and deploy a messaging playbook as a vital tool for enabling the whole organization to maintain a consistent narrative for each of the offerings in customer-facing engagements. ...
Analyst(s): Alan Antin
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... Selecting the right DOM system is becoming more complicated as vendors add more features, provide increased customization and serve new markets. This research gives supply chain technology leaders guidance to ensure a successful DOM selection that fits their order promising and fulfillment vision. Overview ...
... The scope of EAM is expanding to include strategic decision support capabilities, like predictive maintenance in APM. While APM remains a separate market for now, product leaders need to position this functionality in their overall EAM offerings through development, acquisitions or partnerships. Overview ...
... Hype Cycles are a well-established measure of market readiness for new tech innovations. This hype reflects both the potential and buyer risk of yet unproven innovations. Tech CEOs can leverage Hype Cycle insights to drive new buyer outcomes while mitigating risks to accelerate revenue growth. Overview ...
... With an increasing number of channels to market, effective end-to-end management of product experiences has become a critical requirement for digital commerce businesses. Application leaders responsible for digital commerce should use this research to optimize product content life cycles. Overview Strategic ...
Analyst(s): Mike Lowndes | Simon Walker | Jason Daigler
... Access Insights Already a Gartner client? As organizations emerge from the pandemic, a strong labor market, talent shortages and inadequate support for underrepresented groups might prompt good people to seek employment alternatives. To keep the best talent, CIOs must support a diverse, equitable and ...
... Oil and gas relies heavily on digital for innovation. But volatile energy markets can impede progress. Industry leaders are shifting toward adaptive, composable and agile business capabilities. CIOs can leverage this trend to strengthen their role in establishing and sustaining digital resiliency. Overview ...
... Market changes triggered a cultural shift at PostNord. IT operations were once outsourced. But customers now expect on-time delivery and frequent communication updates. PostNord brought digital competencies inhouse and hired developers to build digital delivery systems to improve customer service. Case ...
Analyst(s): Jan-Martin Lowendahl | Andy Rowsell-Jones | Tomas Nielsen | Chris Howard | Jennifer Mitchell
... Healthcare payers must adapt their business and operating models to diversify their ecosystem roles and deliver more value in a disrupted market. CIOs should use this presentation to socialize composability and attain buy-in to reorient their technology strategy to focus on achieving adaptability. Overview ...
Analyst(s): Bryan Cole | Mandi Bishop | Jeff Cribbs