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Premium Research May 2025
... Electricity is on the edge of revolution, shifting toward distributed, consumer-driven markets. Seven trends offer executive leaders a roadmap to proactively enhance security, manage risks and unlock opportunities. Adapt now to thrive in the evolving energy landscape — or risk being left behind. Overview ...

Analyst(s):   Chet Geschickter   |   Lloyd Jones   |   Lauren Wheatley   |   Tsuneo Fujiwara   |   Sabu Mathai   |   Shanna Grafeld   |   Sarah Watt
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Premium Research Nov 2024
... challenge. This webinar offers guidance for procurement technology leaders on identifying different solution types, assessing capabilities available in the market and choosing the best solution for their Scope 3 programs. About the Speaker Session Description Learning Objectives Intended Audience Gartner Recommended ...

Analyst(s):   Miguel Cossio
Premium Research Apr 2025
... distributions. This interactive tool lets product leaders explore the current distribution of ETA profiles by various firmographics to enhance and refine go-to-market planning efforts. Data Insights Directions for Use About This Research Recommended by the Authors Gartner Research ...

Analyst(s):   Hank Barnes   |   Mansimran Narang   |   Derry Finkeldey
Premium Research Apr 2025
... chatbots to improve the buyer experience and lead qualification at a quicker pace and lower cost than live interactions. Overview Rapid Developing Market Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Serena Mushigo   |   Jess Walker   |   Tom Coshow
Premium Research Jan 2025
... marketing research helps demand generation leaders to develop plans and build teams, as well as how to execute and measure field marketing to drive market expansion. Analysis Research Highlights Gartner Recommended Reading Gartner Research ...

Analyst(s):   Susan Graeme
Research Apr 2025
... Research Already a Gartner client? Tech marketers who aggressively shift to AI to support demand generation will outperform their peers in an uncertain market. While demand generation leaders who embrace AI will drive competitive advantage, they will also simultaneously disrupt themselves out of their roles ...

Analyst(s):   Suzanne White   |   Amy Jenkins   |   Isoke Mitchell   |   Alan Antin   |   David Yockelson   |   Christy Ferguson
Premium Research May 2025
... are replacement solutions which points to early adopters’ inability to achieve value. This analysis provides product leaders with key insights into market opportunity. Data Snapshot Data Insights What You Need to Do Gartner Recommended Reading Gartner Research ...

Analyst(s):   Michelle Shapiro
Research Apr 2025
... target the same customers with uncoordinated product messaging. To improve the customer experience and increase deal size, B2B CMOs must drive go-to-market strategies for target customer segments through unified product positioning and accountability for segment-level outcomes. Overview Introduction Analysis ...

Analyst(s):   Martin DeWitt   |   Sharon Cantor Ceurvorst   |   Hayden Norris
Research Jan 2025
... Access Research Already a Gartner client? In this age of rapid innovation and market volatility, creating a business-aligned application strategy is more important than ever. This template is designed to give enterprise applications leaders a head start, providing customizable PowerPoint slides to help ...

Analyst(s):   Tad Travis   |   Patrick Connaughton
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