... Already a Gartner client? CMOs frequently seek benchmarks to evaluate investments, capabilities and performance relative to industry peers. This research guide helps CMOs apply Gartner benchmarks more effectively by connecting them to the business questions they are trying to answer and the decisions they need ...
Analyst(s): Ross Cosner
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... new trends shaping how organizations select a public cloud provider in 2025. Use this Magic Quadrant to understand how hyperscalers are adapting to new customer demands and determine which providers are right for your business. Market Definition/Description Magic Quadrant Vendor Strengths and Cautions ...
Analyst(s): Dennis Smith | Ed Anderson | Carolin Zhou | Tony Harvey | Alessandro Galimberti | Douglas Toombs
... As AI adoption accelerates, failing to build data and AI literacy risks value realization, weaker governance, and limited workforce readiness. This guide helps data and analytics leaders support persona-based and role-oriented data, analytics and AI workforce enablement as a core business capability to ...
Analyst(s): Sarah James | Sally Parker | Alan D. Duncan
... actions to help you achieve your goals. •Discover forecasts for IT spending growth in 2025 and beyond •Understand when the global uncertainty pause will impact different markets •Identify which countries and markets will be most resilient to the heightened levels of VUCA Return to this web page to watch ...
... Ahead or Behind? Early 2026 Benchmark Signals Every Tech Marketer Must Act On The right marketing benchmarks indicate how you’re tracking on the decisions and performance that feed strategies. Use marketing benchmarks to rationalize your marketing strategy and plans Benchmarking is a critical part of a ...
... To scale data and AI initiatives, D&A leaders must treat data quality as a strategic capability rather than a routine back-office task. This journey guide enables D&A leaders to assess their organizational data quality maturity and execute 12 pragmatic actions to scale trust, improve decision making, and ...
Analyst(s): Melody Chien | Lulu Wang | Divya Radhakrishnan
... According to the APAC 2025 Gartner CIO and Technology Executive Survey, the challenging environment CIOs face right now is marked by tight budgets and increasing demands from senior executive leaders (CxOs). Budget increases for IT are only slightly above projected inflation and fall short of anticipated ...
... AI-driven initiatives rely on robust identity services. IAM secures every business function and governs all identities and their access. This Planning Guide helps identity architects with modernizing their identity architecture for stronger security, higher agility and greater resilience. Overview Identity ...
Analyst(s): Nat Krishnan | Mary Ruddy | Erik Wahlstrom | Mehmet Yaliman | Paul Rabinovich
... 16.5% year over year to $160.3 billion in 2025. This increase is driven by robust demand for AI-related advanced node wafers and packaging, coupled with pull-in orders associated with potential tariff impacts from the broader non-AI-related semiconductor market. Overview Forecast Data Summary Forecast ...