... comprehensive database of market size data on which to base its forecast. The Gartner quarterly IT spending forecast delivers a unique perspective on IT spending across the hardware, software, IT services and telecommunications segments. These reports help Gartner clients understand market opportunities and ...
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... Brent Adamson, distinguished vice president at Gartner, explained how organizations need to focus on “buyer enablement” and developing content that guides customers through critical buying tasks and helps them overcome challenges they encounter throughout the buying process.
“Buyer enablement” is defined ...
... at scale.”
The use of complex machine learning algorithms and AI can guide reps and sales managers with recommendations for training and coaching based on their learning style. These technologies utilize branching, a method to guide an individual’s learning through a module based on responses, as well ...
... platforms. "The channels through which gift givers can seek inspiration are proliferating, but consumers still trust their friends, family and search to guide them,” said Socha. Marketers Must Eliminate Omnichannel Friction to Tie Digital to In-Store Consumers will overwhelmingly shop online during the 2022 ...
... labor market. According to a Gartner survey in June 2021, only 33% of candidates who sought out a new job in the past 12 months searched internally within their organization first. “HR leaders must accelerate internal promotions and backfill lower-level vacancies from the external labor market,” said ...
... are from emerging markets. According to a Gartner user survey in 2014, only 25 percent of tablets in the U.S. and 33 percent in Germany are cellular-embedded. However, the percentage of cellular tablets is more than 52 percent in India and 49 percent in Brazil.
Users in emerging markets rely on tablets ...
... 65
Source: Gartner (August 2017)
Smartwatches: A Market Divided Between Four Types of Providers
Apple will continue to have the greatest market share of any smartwatch provider. However, as more providers enter the market, Apple's market share will decrease from approximately a third in 2016 to ...
... are ambivalent about AI-powered media platforms, and AI-generated content. According to a Gartner survey of 1,539 US consumers conducted in October 2025, 50% of consumers said they would prefer to give their business to brands that do not use GenAI in their messaging and communications. That means marketers ...
... Pillars of a Data-Centric Approach to AI Deemphasize models and codes in favor of a data-first approach to AI readiness. By Zain Khan | February 26, 2025 What is data-centric AI, and how do D&A architects prepare for it? AI increasingly relies on unstructured data inputs like text, images and video, rather ...