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Research Jun 2026
... Access Insights Already a Gartner client? Dramatic changes to publicly trusted certificate validity periods used for web server authentication are increasing the likelihood of web service outages. Cybersecurity leaders must transform their PKI and certificate life cycle management processes now to min ...

Analyst(s):   Sarah Almond
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Premium Research Apr 2026
... Successful AI strategies proactively address talent risks as well as technical deployments. By educating the board on nine critical AI talent risks, CHROs can reduce the likelihood of underperformance and protect business value. Leverage Gartner’s AI Talent Risks Heat Map to prioritize these risks a ...

Analyst(s):   Shayla Combs   |   Brent Cassell
Premium Research Dec 2024
... Effective April 2025, Gartner will update the current market segmentation to reflect changes to its information security market share coverage. This document provides further details on how this will impact publications. Planned Update to Gartner Market Statistics Coverage Contributors Gartner Insights ...

Analyst(s):   Technology Market Insights Team
Premium Research Sep 2026
... AI context platforms make similar claims despite originating in submarkets with distinct strengths and trade-offs. D&A leaders responsible for AI should use vendor origin and five differentiating dimensions to build vendor shortlists, expose functionality gaps and avoid stranded semantic investments ...

Analyst(s):   Andrés García-Rodeja   |   Radu Miclaus   |   Kjell Carlsson   |   Afraz Jaffri
Research Jul 2026
... Access Insights Already a Gartner client? More than 50% of B2B buyers create a consideration list of suppliers in very early stages of the purchase process. CMOs must incorporate brand-awareness-type tactics into their demand-generation strategy to shape demand of potential prospects, ensuring conside ...

Analyst(s):   Jeff Cohen
Premium Research Aug 2026
... Heads of IT procurement must understand major events that can directly and indirectly impact their organization. This research highlights the major markets they must evaluate in order to execute enterprise procurement strategy. Insights at a Glance Gartner Insights Abstract ...

Analyst(s):   Daniel Barros   |   David Groombridge
... their software spend in 2025, but the journey from planning to purchase is complex. Software buyers build lists to simplify this process. But how do they decide which vendors make the cut? Watch this on-demand webinar with Ken Allard, Executive Vice President of Gartner Digital Markets, and discover how 3,500 ...
Research Oct 2026
... decision provenance. Tech providers that lack decision provenance in their AI governance stack by the end of 2027 risk chasing competitors and losing market share. Overview Strategic Planning Assumptions Analysis Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Kevin Quinn
... 2025 Software Buying Trends Report Discover the investment plans of today’s software buyers, and how they refine their options from an informal list to a fully-researched purchase decision. Every software provider knows landing on a buyer’s shortlist is critical to locking down the sale. But in an increasingly ...
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