... Access Insights Already a Gartner client? Outdated perceptions about IT markets increase the risk of overpaying and missed opportunities to maintain negotiating leverage. Use a structured approach to market and vendor intelligence to uncover real alternatives, anticipate vendor tactics, and enter negotiations ...
Analyst(s): Hannah Decker | Charity Hooper
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... The 79% Advantage: How To Build a More Qualified Sales Pipeline March 7, 2025 Contributor: Pamela Lea Plaza How industry-trusted advisors from Gartner Digital Marketsguide buyers to a purchase and help software providers hit pipeline goals. Before committing to software, buyers need confidence it will ...
... 1Q26, the devices market contracted as smartphone sales dropped, impacted by “memflation” and delayed upgrades. Meanwhile, PC shipments rose as enterprises accelerated purchases ahead of further price hikes, driven by a Windows 11 refresh and demand for AI PCs. Insights at a Glance Market Share Momentum ...
... The AIM software market grew by 12.4% to $56.5 billion in 2023. Process mining, iPaaS, RPA and low-code hpaPaaS were the fastest-growing segments. In terms of revenue share, Salesforce, IBM and Oracle continued to be the top three vendors. Overview Market Share Data Overall Market Segment Performance ...
Analyst(s): Kelli Smith | Harshita Chibber | Nicholas Carter | Varsha Mehta | Keith Guttridge
... analytics and measurable objectives to guide decision making, while maintaining agility. Accelerator for Geographic Expansion Explore geographic market expansion by validating critical market assumptions to select the right expansion target, evaluate the best routes to market, ensure organizational readiness ...
... Access Insights Already a Gartner client? CMOs must continuously scan the environment to spot risks and opportunities. They must audit for insight gaps or slow refresh rates, and boost team agility by pairing fast signal detection with improved planning and response practices. Insights at a Glance Impac ...
... A digital front door is a critical point of digital engagement and interactions for healthcare consumers, especially younger, tech-savvy ones. DFD strategies and newer agentic AI technologies can modernize experiences, drive better consumer-to-patient engagement and help CIOs achieve business result ...
... Healthcare customer relationship management (CRM) solutions continue to evolve as vendors increasingly look to AI to better predict consumer needs, analyze high-risk populations segments, and automate routine tasks with the hopes of improving operations, reducing administrative burden and impacting ...