... In 2025, chief marketing officers (CMOs) will face the dual challenges of enhancing brand awareness and establishing differentiation. To overcome these hurdles, CMOs must go beyond market and competitive intelligence. A profound understanding of consumer audiences and cultural contexts is equally vital ...
Analyst(s): Kate Muhl
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... Multiple, catastrophic disruptors are positioned to alter the winners and losers in the AI infrastructure race. Executive leaders at tech providers must mitigate these less apparent risks; their team members require this leadership to outperform. Insights at a Glance Issue Impact More Detail Gartner Reco ...
Analyst(s): Adrian O'Connell | Gaurav Gupta | Jon Erensen
... Access Insights Already a Gartner client? Worldwide PC shipments grew in 1Q26 due to vendors and channels increasing inventory before excessive memory cost increases and shortages were expected to raise ASPs later in the year. Demand in business sustained replacement momentum driven by the deferred Wi ...
... Access Insights Already a Gartner client? Smartphone sales declined in 1Q26, driven by significant supply chain disruptions caused by “memflation” that elevated end-user prices. Higher costs and weakened consumer discretionary spend together prompted users to defer device upgrades across regions. What ...
... Access Insights Already a Gartner client? Data management is a central problem for security operations leaders using SIEM platforms to ingest and analyze data for security outcomes. This research defines how SDLs offer an alternative path to SIEM platform solutions that helps clients better manage dat ...
Analyst(s): Eric Ahlm | Andrew Davies | Angel Berrios
... •How digital sovereignty is reshaping technology strategy in Europe •Why control of cloud and AI is becoming a strategic and geopolitical priority •How organizations can assess risk and reduce dependency on global providers •What these shifts mean for technology vendors, sourcing and operating model ...
... Product and services leaders can use these market insights to position their firms as essential partners in government digital transformation. To remain competitive, vendor solutions should focus on AI-driven analytics, advanced cybersecurity and cloud integration while aligning with federal technological ...
... updates the research methodologies, segmentation taxonomy, definitions, and metrics used for the IaaS market share and forecast deliverables. What You Need to Know Introduction Notable Changes Market Methodology High-Level Definitions and Segmentation Gartner Recommended Reading Gartner Insights Abstract ...
... document contains the segment methodology and definitions used in semiconductor wafer fab equipment forecasts and market share research. What You Need to Know Introduction Notable Changes Market Methodology High-Level Definitions and Segmentation Gartner Recommended Reading Gartner Insights Abstract ...