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Premium Research May 2025
... This is Gartner Research Board’s 33rd annual Supplier Performance Review. Sixty-one members provided qualitative and quantitative feedback on their largest and most important technology suppliers. Foreword Data Analysis Research Highlights Gartner Research ...

Analyst(s):   Abhinav Kalanee
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... With Buyer Intent” white paper. Accelerate Efficient Growth With ABM The ultimate guide to kickstart an ABM program with intent data. Samantha Bonanno Samantha is a Senior Specialist Analyst for Gartner Digital Markets, where she offers insight and thought leadership on marketing trends and best practices ...
... Get Support” (Disruptions) experience saw digital uptake rise to 58%, fueling a dramatic NPS swing from −4 to +9. These engineering-led enhancements, guided by Gartner insights, resulted in over 20% Net Promoter Score (NPS) increases across key journeys and a top quartile DCX benchmark ranking — delivering ...
Research Mar 2026
... Access Insights Already a Gartner client? An overview of the AI applications in ITSM market, including its current landscape and future outlook. Highlights include key trends, market dynamics, and how the market is evolving in 2026. Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Siddharth Shetty   |   Chris Matchett   |   Colin Fletcher   |   Luis Fernandez
... Buyer Discovery, Gartner Digital Markets' intent data, can provide these kinds of granular insights, fine-tuning your lead scoring to be more precise. 3. Nurture your leads Lead nurturing is a pillar in the sales process, dedicated to engaging, informing, and guiding potential customers toward purchase-readiness ...
Conference September 27 - 28
... Emerging Risks Rapid proliferation of emerging and newly emerged risks challenges assurance executives and their teams to quickly spot, assess and guide business leadership to an efficient response that enables risk-balanced growth. Gain fresh insights into key risk trends and the strategies that leading ...
... efficiency. Gartner predicts that the fleet management market will grow to $16 billion by 2025, highlighting the increasing demand for advanced solutions in this sector.[1] Fleet managers are actively searching for software solutions on Gartner Digital Markets’ buyer destination sites—Capterra, GetApp, and Software ...
Research Jan 2026
... Access Insights Already a Gartner client? Security service edge is a mature market that consolidates multiple access-related security point offerings into a single cloud-centric, converged platform driven by hybrid work and cloud adoption. Buyers are shifting evaluations to focus more on price and availability ...

Analyst(s):   Thomas Lintemuth   |   Jonathan Forest   |   John Watts   |   Theo de Feligonde
Premium Research Aug 2026
... While the EU region leads the world in terms of the formulation and application of digital sovereignty, it is still heavily dependent on technology from other regions — primarily the United States — and has a mixed outlook on achieving tech economic sovereignty in the near and medium terms. Insights ...

Analyst(s):   Bob Johnson   |   Rene Buest   |   Fernando Pereiro   |   Scot MacLellan
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