... This report analyzes changes in top emerging risks throughout 2025 and synthesizes the most relevant trends for risk leaders. Heads of ERM can use this research to strengthen proactive emerging risk management strategies for 2026. Insights at a Glance Issue Context Impact Brief More Detail Gartner Recommended ...
Analyst(s): Gamika Takkar
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... Market expansion succeeds or fails before entry. Use AI to make better market entry decisions by identifying the right markets, targeting the right customers, and designing the right entry strategy before committing capital. Insights at a Glance Issue Impact More Detail Contributors Gartner Recommended ...
... Access Insights Already a Gartner client? Chief procurement officers struggle to unlock ROI from AI due to poor workflow integration and unclear oversight. This document helps CPOs integrate AI effectively at the task level by mapping workflows, defining AI collaboration models and setting guardrails ...
Analyst(s): Thomas Pocock | Andrea Greenwald | Tanya Chatterjee
... Access Insights Already a Gartner client? Chief Procurement Officers struggle to unlock ROI from AI because adoption remains disconnected from core workflows. This note helps CPOs set the foundation for AI integration by assessing the AI readiness of high-value workflows and defining their AI strategi ...
Analyst(s): Tanya Chatterjee | Andrea Greenwald | Thomas Pocock
... Access Insights Already a Gartner client? This research brings together insights and guidance from recently published research notes on the rapidly evolving B2B buying landscape. To win the future of B2B buying, CMOs must optimize digital platforms (e.g., websites), strengthen buyer trust in sales rep ...
... Access Insights Already a Gartner client? Today’s most ambitious CIOs are rewriting the rules by using AI to directly generate revenue (or mission fulfillment, in the public sector), not just enabling it. This research reveals how CIOs can create new or expanded revenue streams for their enterprises, ...
... Product marketers often waste resources on sales content and tools that don’t drive high-value deals. Product marketing leaders should empower their teams to use revenue enablement AI insights to focus investments on strategies and assets that contribute to winning top-tier opportunities. Insights at ...
... CMOs delegate MMM provider selection to their analytics leaders. But that approach limits their ability to prove marketing’s value, gain C-suite influence, and defend intangible investments like brand and sponsorships. Follow the six principles in this document to avoid that struggle. Insights at a G ...