... profiles across Capterra, GetApp and Software Advice. The Software Marketer's Guide to Paid Media Generate more high-quality leads with less budget. Kari Test Kari Test is a Senior Marketing Manager at Gartner Digital Markets focused on helping software marketers improve campaigns and maximize ROI. Originally ...
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... vendors, which are those vendors that an organization spends less with but are critical to its operations, now threaten IT budgets and stability as the market shifts. Aggressive and opaque terms, licensing migration, and vendor consolidation are all issues CIOs must proactively navigate. Insights at a Glance ...
... Access Insights Already a Gartner client? CPOs must navigate the AI era, where the convergence of AI-driven potential and enterprise risk is absolute. Gartner’s seven themes empower leaders to navigate rapid change, mitigate hidden risks and capture value across their enterprise through 2027. Analysis R ...
... Regulations in many automotive markets are prompting faster electric vehicle adoption, which in turn fuels the creation of a large ecosystem of solutions and providers. This guide explains to CIOs how to build successful technology business models that enable competitive advantage in this ecosystem. ...
... campaign opportunities to reach in-market software buyers? Learn more about sponsored profiles. B2B Lead Nurturing Guide Convert interested buyers into sustainable revenue growth. Jeff Schwartz Jeff Schwartz is an Area Vice President for Sales at Gartner Digital Markets. He has worked with Gartner for 5 ...
... pipeline strategies, leadership trends through 2025, and more. Highlights from this issue include: The DNA of Top Sales Organizations The Chief Sales Officer Leadership Vision for 2025 5 Sales Priorities CSOs must address in 2025 Driving Pipeline Growth in 2025 ...
... Access Insights Already a Gartner client? The data integration software market grew by 9.8% in 2024, to reach $5.9 billion. The market is witnessing a continued loss of market share by leaders and growth is driven by modern data integration requirements, AI-ready data requirements and evolving cloud ...
... unprecedented speed. Product leaders must anchor their strategy and go-to market decisions in deep market intelligence. This research provides the vital trends, growth signals, and buyer insights needed to gain share in a fiercely competitive market. Gartner Insights Abstract ...
... As retail market competition intensifies, seamless, data‑driven unified commerce continues to be the defining battleground. This research equips product leaders with the market insights required to enter or expand into the retail sector, sharpen positioning, and win market share. Gartner Recommended ...