... Access Research Already a Gartner client? Amid market volatility, pipeline slowdown and expected productivity gains from AI, tech marketing budgets remain flat. Tech CMOs should use Gartner’s benchmark data to defend and optimize the appropriate marketing investment and allocations that drive growth ...
Analyst(s): Amy Jenkins | Jen Singleton
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... client? The competitive dynamics in the cloud AI infrastructure market are being rewritten amid a historic capex surge. Hyperscalers, differentiated by stable internal AI demand, agent platforms, and efficient AI supercomputers, maintain market leadership, despite increasing investment and geographical risks ...
Analyst(s): Evan Zeng | Ed Anderson | Wataru Katsurashima
... campaign opportunities to reach in-market software buyers? Learn more about sponsored profiles. B2B Lead Nurturing Guide Convert interested buyers into sustainable revenue growth. Jeff Schwartz Jeff Schwartz is an Area Vice President for Sales at Gartner Digital Markets. He has worked with Gartner for 5 ...
... software market grew to $95.0 billion in 2024, at a growth rate of 13.9%. Endpoint protection (enterprise), security information and event management (SIEM), and cloud workload protection platforms were the growth-driving segments, with Microsoft, Cisco and Gen Digital leading in terms of market share. ...
Analyst(s): Shailendra Upadhyay | Sean ONeill | Rahul Yadav
... Access Insights Already a Gartner client? The primary driver for growth in IT spending for the communications, media and services market is hyperscaler and service provider investments in AI-optimized servers and GenAI adoption. Overview Notable Changes Methodologies and Definitions Notes Gartner Recommended ...
Analyst(s): Inna Agamirzian | Gregor Petri | Peter Kjeldsen | Pankaj Verma
... CMOs often struggled to defend brand investments, create better alignment with go-to-market (GTM) partners and structure their organizations to best drive business outcomes. In 2025, leaders will have the added pressure - and opportunity - to leverage technology, such as generative artificial intelligence ...
... research metrics used in Gartner’s regularly published forecasts for wearable electronic devices. What You Need to Know Introduction Notable Changes Market Methodology High-Level Definitions and Segmentation Gartner Recommended Reading Gartner Insights Abstract ...
... leaders need to identify the best solutions in the data intelligence solutions market. This Toolkit is designed to efficiently guide clients through the selection process for all relevant functionality applicable to the market. When to Use Downloadable Attachments Gartner Recommended Reading Gartner Insights ...
... Related Gartner resources Gartner Top Legal Technology Predictions Strategic Planning Guide for Legal Leaders The Future of Legal: 6 Shifts GC Must Make by 2025 Mission-critical priority Find and deploy a new solution for the department’s poorly used systems to meet growing, increasingly time-sensitive ...