... To stay ahead, financial services CMOs must build functional capabilities, ensure customer relevance and optimize delivery. Use this guide of industry-specific research to prioritize investments, adapt marketing strategies and execute tactics in a changing landscape. Analysis Research Highlights Gartner ...
Analyst(s): Ross Cosner | Alex De Fursac Gash
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... As CCOs’ remit has grown, so too has the need for effectively using metrics. This guide aggregates best practices for elevating your function’s measurement and reporting capabilities to track and prove the value of Communications activities. Analysis Research Highlights Contributors Gartner Recommended ...
... Marketing’s remit is growing in scope and complexity, even as staffing budgets constrict. This guide helps CMOs invest in proactive career pathing strategies to improve employee engagement and retention while providing skill adaptability to meet the organization’s goals. Overview Steps Gartner Recommended ...
... Access Insights Already a Gartner client? During 1Q25, worldwide server shipments increased by 2.9% YoY, with volume totaling to 2.94 million units. Vendor revenue for this quarter increased by 80.7% YoY, driven by an increase of 75.6% in average selling price due to the AI server demand. Overview Table ...
Analyst(s): Andrew H Kim | Amit Goyal | Chandrashekar S | Adrian O'Connell
... software market grew at 12.2% to $25.7 billion in 2024, slowing from its 13.9% growth in 2023. Growth in this segment was driven by functional expansion, increased adoption and price rises, underpinned by the strong ROI associated with improving seller efficiency with AI-powered tools. Overview Market Share ...
Analyst(s): Kanchi Bindal | Amarendra . | Julian Poulter | Roland Johnson
... The increased proliferation of AI across organizations requires the development of AI governance and risk management capabilities. This maturity guide helps AI leaders to identify critical activities at each phase of their journey, offering access to Gartner’s essential resources. Analysis Research Highlights ...
Analyst(s): Erick Brethenoux | Leinar Ramos | Pieter den Hamer
... As AI adoption scales, building a mature AI organization becomes critical. This guide helps AI leaders assess and evolve their org structure, talent and operating models, offering access to Gartner’s essential resources at each stage of the maturity journey. Analysis Research Highlights Gartner Recommended ...
... CMOs can enhance their digital marketing strategies with insights from Gartner’s Channel and Campaign Management Survey. The resources in this guide will help CMOs and their teams navigate budget constraints, optimize capabilities and engage stakeholders to effectively optimize campaign activity. Analysis ...
Analyst(s): Claudia Ratterman | Suzanne Schwartz | Karen Lee
... Data and effective data management are fundamental to the success of AI initiatives within organizations. This Maturity Guide helps AI leaders build a roadmap for preparing their organizations for AI from a data perspective, providing access to Gartner’s essential resources at each step. Analysis Research ...