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... passwordless authentication, ensuring digital identity security, and differentiating their technology in a competitive market. Mission-critical priority Toothpic worked with Gartner to refine their market positioning, enhance their value proposition, and increase visibility. How Gartner helped Gartner helped Toothpic ...
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Research Jun 2025
... enterprise application software market grew by 12.8% reaching $394.0 billion. Analytic platforms was the fastest-growing market, followed by email and authoring. Microsoft, Salesforce and SAP were the top three vendors by revenue but of these, only Microsoft outgrew the overall market. Overview Table of Contents ...

Analyst(s):   Anand Chouksey   |   Mudit Sharma   |   Kanchi Bindal   |   Jim Hare   |   Amarendra .   |   Julian Sun   |   Balaji Abbabatulla   |   Fay Fei   |   Rahul Yadav   |   Akshita Joshi   |   Kevin Quinn   |   Neha Gupta   |   Nimit Bali   |   Chris Pang   |   Julian Poulter   |   Alexandre Oddos   |   Roland Johnson   |   Craig Roth   |   Varsha Mehta   |   Radu Miclaus
Premium Research Aug 2025
... While GenAI is changing the way consumers search, they still employ traditional search methods, especially as their mistrust of AI-generated content grows. Emerging search behaviors are creating critical strategic implications for search marketing and will shape the evolving landscape. Introduction An ...

Analyst(s):   Noam Dorros   |   Dan Gutter   |   Weicong Zhao
Premium Research Apr 2025
... In a volatile environment, chief procurement officers can use this playbook to meet cost reduction targets. It includes strategies for handling uncertainty, being data-driven, uncovering savings, reducing service costs, aligning trade-offs and fostering a cost-conscious culture. Gartner Research ...

Analyst(s):   Miguel Cossio   |   Joe Stephens   |   Ryan Polk
Premium Research May 2025
... Choosing which operating models to use for different types of work or contexts continues to be a challenge for Chief Communications Officers. Use this benchmarking data to learn which operating model variants your peers use to inform your own operating model and workflow optimization decisions. Data ...

Analyst(s):   Patryck Allen
Premium Research Jun 2025
... Innovation in emerging energy technologies will significantly shape energy systems through the energy transition. This Hype Cycle helps energy company CIOs assess key disruptive energy technologies that could enhance energy security, reduce emissions, lower cost and enable new business models. Analys ...

Analyst(s):   Simon Cushing
Research Jun 2025
... Access Research Already a Gartner client? Automation is a critical enabler of infrastructure and operations, delivering greater value, efficiency and agility. Heads of I&O considering automation can use this Hype Cycle to deliver these efficiencies, drive innovations, upskill their teams using AI, and ...

Analyst(s):   Chris Saunderson   |   Cameron Haight
Research Jul 2025
... Access Research Already a Gartner client? Executives and regulators continue to prioritize cyber-risk management, employing multiple methods and techniques to support governance, risk management and compliance. Security and risk management leaders can use this Hype Cycle to evaluate solutions and make ...

Analyst(s):   Pedro Pablo Perea de Duenas   |   Deepti Gopal
Research Jul 2025
... Access Research Already a Gartner client? Hybrid AI infrastructure supports enterprise requirements for deploying AI/ML workloads on-premises, in the cloud, and at the edge in support of data and analytics strategies. Heads of infrastructure and IT operations should leverage this Hype Cycle to prepare ...

Analyst(s):   Dennis Smith
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