... As consumers reduce their use of social media, CMOs face new challenges in adapting their social marketing strategies. Use Gartner’s social marketing benchmarks to learn how top-performing brands optimize their strategies across social platforms. Introduction Analysis Gartner Recommended Reading Gartner ...
Analyst(s): Claudia Ratterman | Karen Lee
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... Access Research Already a Gartner client? Uncertainty from geopolitical events, vendor strategies and AI advancement is making it difficult to navigate hype around new trends and technologies. I&O leaders can use this analysis to focus on the innovations in IT infrastructure and operations best suited ...
... Access Research Already a Gartner client? Technology and business are inextricably linked, and integrating foundational and emerging technology is the linchpin to advancing enterprise strategy. This initiative will help CIOs securely and effectively integrate technology to align with business prioriti ...
Analyst(s): Tom Scholtz | Meghna Joshi | Akis Sklavounakis | Alan D. Duncan | Ed Gabrys | Mike Cisek | Gene Alvarez | Nathan Hill | Frances Karamouzis | Paul Proctor | Arun Chandrasekaran | Svetlana Sicular | Kevin Rose | Milind Govekar
... Access Research Already a Gartner client? AI is reshaping IT service management, offering I&O leaders opportunities to boost efficiency and user experience. This Hype Cycle showcases innovations, such as generative AI, machine learning and agentic AI, for better service delivery. Strategic Planning Ass ...
Analyst(s): Siddharth Shetty | Chris Matchett | Chris Laske
... Access Research Already a Gartner client? Driven by complexity and constant change, IT services are highly focused on automation, AI, acceleration and cloud adoption. Sourcing, procurement and vendor management leaders should use this Hype Cycle to assess the maturity of emerging managed IT services w ...
... Innovation in emerging energy technologies will significantly shape energy systems through the energy transition. This Hype Cycle helps energy company CIOs assess key disruptive energy technologies that could enhance energy security, reduce emissions, lower cost and enable new business models. Analys ...
... Access Research Already a Gartner client? Automation is a critical enabler of infrastructure and operations, delivering greater value, efficiency and agility. Heads of I&O considering automation can use this Hype Cycle to deliver these efficiencies, drive innovations, upskill their teams using AI, and ...
... Access Research Already a Gartner client? Hybrid AI infrastructure supports enterprise requirements for deploying AI/ML workloads on-premises, in the cloud, and at the edge in support of data and analytics strategies. Heads of infrastructure and IT operations should leverage this Hype Cycle to prepare ...
... Access Research Already a Gartner client? Cybersecurity priorities are shifting toward securing AI, enabling business transformation and strengthening organizational resilience. CIOs and their security and risk management leaders can use this Hype Cycle to identify pragmatic, high-value technologies a ...