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Research Aug 2025
... Access Insights Already a Gartner client? AI remains a top finance priority given its potential to maximize resources, improve efficiency and enhance decision making. CFOs should use this Hype Cycle to navigate the most relevant and promising AI developments for finance, prioritize investments and ali ...

Analyst(s):   Ash Mehta   |   Alex Levine
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Research Sep 2025
... Access Insights Already a Gartner client? The overall level of AI adoption in finance has remained fairly — and somewhat counterintuitively — stable over the past year. CFOs should use these insights to benchmark their function’s AI progress against peers and refine their strategy to build forward mom ...

Analyst(s):   Grace Gstalder   |   Marco Steecker
Research Jun 2025
... enterprise application software market grew by 12.8% reaching $394.0 billion. Analytic platforms was the fastest-growing market, followed by email and authoring. Microsoft, Salesforce and SAP were the top three vendors by revenue but of these, only Microsoft outgrew the overall market. Overview Table of Contents ...

Analyst(s):   Anand Chouksey   |   Mudit Sharma   |   Kanchi Bindal   |   Jim Hare   |   Amarendra .   |   Julian Sun   |   Balaji Abbabatulla   |   Fay Fei   |   Rahul Yadav   |   Akshita Joshi   |   Kevin Quinn   |   Neha Gupta   |   Nimit Bali   |   Chris Pang   |   Julian Poulter   |   Alexandre Oddos   |   Roland Johnson   |   Craig Roth   |   Varsha Mehta   |   Radu Miclaus
Webinar On-Demand
... While many are drafting AI ethics statements, moving from policy to practice is complex. Join this complimentary Gartner webinar as a Gartner expert guides you through operationalizing ethical AI principles through six real-world case studies on how leading organizations build trust and deliver business ...

Analyst(s):   Deepak Seth
Premium Research Jul 2026
... High-tech executives and their teams should adapt their go-to-market strategies as business functions replace traditional administrative end users with AI business technologists who now serve as critical influencers on the buying team. Insights at a Glance Issue Impact More Detail Gartner Recommended ...

Analyst(s):   Michelle Shapiro   |   Arjun Boparai
... passwordless authentication, ensuring digital identity security, and differentiating their technology in a competitive market. Mission-critical priority Toothpic worked with Gartner to refine their market positioning, enhance their value proposition, and increase visibility. How Gartner helped Gartner helped Toothpic ...
Premium Research Apr 2026
... sustain competitive advantage, CIOs need a view of which technology markets their peers and competitors are tracking, and whether those markets are actually investment ready. This note shortlists and analyses high-interest technology markets to identify which are ready for investment today and which require ...

Analyst(s):   Meghna Joshi   |   Milind Govekar
... educate themselves with thought-leadership content on the Gartner Digital Markets platform. For software vendors targeting English-speaking markets, having a profile on the Gartner Digital Markets platform is crucial for engaging in-market buyers. Moreover, vendors should collect customer reviews to increase ...
Premium Research Jul 2026
... This offering enables Deloitte to deliver ERP implementations faster and more efficiently, making Deloitte more competitive in the midsize enterprise market. Analysis Gartner Recommended Reading Evolving Insights History ...

Analyst(s):   Fabio Di Capua   |   Katie Gove   |   Denis Torii
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