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Research Jul 2025
... Already a Gartner client? Chief product officers are often challenged to deliver products in a customer-centric and timely way. Predicting shifts in markets, shaping compelling experiences, communicating value and accelerating solution development are best practices and processes required to achieve business ...

Analyst(s):   Emil Berthelsen
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Research Mar 2026
... Insights Already a Gartner client? The AI race is not a race against other providers so much as it is a race to achieve success, revenue growth and market valuation by delivering customer outcomes. Such outcomes enable the 10x improvement in overall enterprise operations necessary to drive investment ...

Analyst(s):   Dennis Gaughan
Research Mar 2026
... such as automotive, architecture, and aerospace. Product leaders that leverage this technology appropriately can completely upend their industry’s market dynamics. Overview Strategic Planning Assumption Analysis Gartner Recommended Reading Notes Gartner Insights Abstract ...

Analyst(s):   Jorge Lopez   |   Christine Adams   |   Bill Ray
Premium Research May 2025
... technologies, especially generative AI (e.g., DeepSeek and Manus), is reshaping the AI landscape. To effectively adapt and compete in the evolving market, D&A leaders and IT leaders in general must understand the key AI trends in China that are impacting technologies and products worldwide. Overview ...

Analyst(s):   Deepak Seth   |   Ben Yan   |   Hao Yin   |   Xingyu Gu   |   Mike Fang   |   Carolin Zhou   |   Feng Gao   |   Tong Zhang   |   Elaine Zhang   |   Fay Fei   |   Julian Sun
Research Aug 2025
... Access Insights Already a Gartner client? The digital experience platforms market crossed the $4 billion revenue mark in 2024, albeit at a single-digit revenue growth rate of 6.9%. The market dynamics continue to evolve, with users prioritizing cloud, interoperability and integration. Adobe continues ...

Analyst(s):   Harshita Chibber   |   Varsha Mehta   |   Mike Lowndes   |   Kelli Smith
Research Feb 2026
... transformation of how enterprise software creates value. This research describes where competitive advantage consolidates in this new environment and the market sectors that must redefine their approaches to capture it. Overview Strategic Planning Assumptions Analysis Gartner Recommended Reading Gartner Insights ...

Analyst(s):   Alastair Woolcock
Premium Research May 2025
... Unclear requirements, fragmented stakeholders and limited experience navigating vendor landscapes make technology vendor selection difficult. This guide provides communications leaders with a structured, role-specific approach to align stakeholder needs and evaluate and choose the right vendor. Gartner ...

Analyst(s):   Chiti Chandola
Premium Research Jun 2025
... Chief supply chain officers face uncertainty due to disruptions like economic fluctuations, technological advancements and geopolitical tension. This guide helps CSCOs conduct actionable scenario-planning exercises to identify key driving forces and craft actions to prepare for future scenarios. Gartner ...

Analyst(s):   Anish Rai   |   Pierfrancesco Manenti
Research Oct 2025
... Access Research Already a Gartner client? This guide helps legal and compliance leaders design a regulatory intelligence program, determine a best-fit resourcing model and build workstreams that enable regulatory tracking and implementation success. Overview Steps Gartner Recommended Reading Gartner ...

Analyst(s):   Nate Berman
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