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Research Dec 2025
... Tech services leaders who prioritize content supply chain, tech harmonization, and AI governance solutions — with a vertical focus — will unlock new market leadership opportunities. Overview Analysis Conclusion Gartner Recommended Reading Note 1: Definition of Digital Marketing and Brand Strategy (DMBS ...

Analyst(s):   Jennifer Barry   |   Neha Sethi
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Research Dec 2025
... Access Insights Already a Gartner client? Unique APAC challenges including a GenAI market fragmented by industry, maturity, and use cases will split vendors into those that scale and those that stall. Product leaders must turn these into advantages by leveraging APAC-specialized AI agents and domain ...

Analyst(s):   Tracy Tsai
Premium Research Jul 2024
... platforms enable organizations to rapidly understand and act on customer feedback to enhance customer experience and retention in a competitive market. This note guides revenue and retention leaders to learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview Peer Lessons ...

Analyst(s):   Peer Contributors
Research May 2025
... Access Insights Already a Gartner client? The worldwide AIM software market grew by 11.9% to $64.1 billion in 2024. hpaPaaS, iPaaS and IoT platforms continued to be the three largest AIM subsegments, collectively accounting for 41.5% revenue share. Salesforce, IBM and Microsoft were the leading vendors ...

Analyst(s):   Nicholas Carter   |   Kelli Smith   |   Mudit Sharma   |   Harshita Chibber   |   Varsha Mehta
Research May 2025
... Insights Already a Gartner client? The overall data and analytics software market grew by 13.9% to $175.17 billion in 2024. Data science and AI platforms and nonrelational DBMS were the fastest-growing subsegments in this market, with growth rates of 38.6% and 22.7%, respectively. Overview Table of Contents ...

Analyst(s):   Jim Hare   |   Harshita Chibber   |   Rahul Yadav   |   Robin Schumacher   |   Radu Miclaus   |   Kevin Quinn   |   Nimit Bali   |   Sharat Menon
Webinar On-Demand
... Recent advances in generative AI (GenAI) have made it the most disruptive set of technologies to impact businesses in decades. Join this complimentary Gartner IT webinar as a Gartner expert delves into key technologies underpinning GenAI along with its potential risks to ensure safe and robust adopt ...

Analyst(s):   Arun Chandrasekaran
Webinar On-Demand
... Session 5: Enhance CIO Effectiveness Find out what 1700+ viewers learned about the key behaviors CIOs and executives should build and grow to boost their C-suite performance. Rated: 4.7 out of 5 _________________________________________________________________________________________________________ ...

Analyst(s):   Rob O'Donohue
Announcement May 05 2026
... least one of the following: AI agents, intelligent automation or autonomous technologies. Using technologies such as AI agents, intelligent automation, RPA, digital twins and tokenized assets, autonomous business will move organizations from simple augmentation and automation to true autonomy, where both ...
Premium Research Jul 2025
... network equipment quarterly Market Share and Forecast deliverables are detailed and updated in this report. What You Need to Know Introduction Notable Changes Market Methodology High-Level Definitions and Segmentation Gartner Recommended Reading Note 1: Communications Markets Gartner Research ...

Analyst(s):   Christian Canales
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