... Access Research Already a Gartner client? Tech providers are using diverse channels, content and CTAs to align with buyer readiness. By utilizing insights from successful peers and looking beyond MQLs, demand generation leaders can optimize their marketing mix to drive buyer engagement and increase pi ...
Analyst(s): Viharika Peddi | Alan Antin | Amy Jenkins
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... Access Research Already a Gartner client? Gartner benchmarks indicate that spending more on marketing is not the answer to achieving higher conversion rates. Demand generation leaders can use our benchmarks to assess funnel conversion rate performance and gain insights from their high-performing peers ...
... Planned marketing technology investments are centered around the need for marketing to reach and resonate with increasingly bespoke audiences with customized content at scale. Product leaders can use this analysis to sharpen their positioning and storytelling for marketing buyers. Data Snapshot Data I ...
Analyst(s): Rene Cizio | Mark Stanyer | Precious Ozokpo
... Access Research Already a Gartner client? CHROs are turning to AI to transform their HR functions by improving strategic value, efficiency and decision making. Use this Hype Cycle to gain insight into the latest AI-in-HR innovations, their maturity levels, their associated risks and their potential co ...
Analyst(s): Stephanie Clement | David Bobo | Harsh Kundulli | Chris Hester | Eser Rizaoglu
... Consumers are anticipating higher prices, supply chain disruptions and fewer discounts from retail this holiday season, creating a challenging environment to execute marketing effectively and ensure growth. CMOs and their teams can use this research to validate and refresh campaigns ahead of seasona ...
Analyst(s): Dan Gutter | Emily Weiss | Kassi Socha | Adriel Tey
... Access Research Already a Gartner client? CHROs are facing increasing pressure when it comes to HR technology transformation, balancing the need for investment with tighter budgets. CHROs can use this research to help plan and secure funding for their future HR technology investments. Overview Strategic ...
Analyst(s): Eser Rizaoglu | Sam Grinter | Chris Hester
... Access Research Already a Gartner client? Data and analytics leaders must navigate the hype and advancements in governance practices and technology to ensure timely organizational benefits. By understanding these innovations, D&A leaders can strategically drive business value through effective governa ...
... Access Research Already a Gartner client? Secure, resilient, modular and scalable data centers are top priority for heads of I&O, but they must also optimize costs and track emerging technology trends. This Hype Cycle covers innovations that redefine data center infrastructure, drive transformation an ...
... Payment innovations are enabling banks to compete and partner with fintechs, influence customer demand for products and services, and shape regulatory actions globally. CIOs can use this Hype Cycle to make practical business decisions and prioritize strategic investments in payments. Analysis Definiti ...