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... should adjust their go-to-market strategy to build trust. Prioritizing security in product offerings and highlighting security features in the product messaging across marketing channels is key to establishing credibility among software buyers. On the Gartner Digital Markets platform, you can achieve ...
... new AI functionality. Stay ahead in the software market with buyer insights New technologies, use cases, and best practices are constantly emerging in the AI software market. As a technology provider, you need to continuously monitor these evolving market trends, research emerging technologies, and invest ...
... software buying regret so you can attract the right customers and prevent churn. Download the report for actionable insights from Gartner Digital Markets’ 2024 Tech Trends Survey of 3,484 global software buyers. You will learn: How software buyers build a vendor list (hint: social proof is critical) ...
... your sales teams can use Buyer Discovery intent data to break into more deals and increase win rates over time. You will learn: How to monitor the market with intent data How to tailor talk tracks to pique interest How to run plays with intent data to achieve your goals Speakers Mark DiGiammarino Senior ...
... verified reviews. Mark DiGiammarino Mark DiGiammarino is the Associate Director of Vendor Services for Gartner Digital Markets. He helped create, implement and scale Digital Markets’ Review Collection Service. When he’s not explaining the value of reviews, you can find him exploring Virginia’s wineries ...
... Contributor: Shubham Gupta Over 2,000 software buyers helped us understand the current state of the market so you can future-proof your content marketing strategy. To navigate economic uncertainties and evolving market dynamics in 2024, businesses have a clear plan: ramp up technology investments. According to ...