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... Digital Markets. His department helps vendors improve performance through review recruitment, profile optimization and landing page creation. When he’s not at work, you can find him exploring Virginia’s breweries with his wife, daughter, and their goldendoodle. Get the Gartner Digital Markets Newsletter ...
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Research Oct 2024
... growing exponentially. Technology and service providers must assess potential opportunities and challenges when targeting the SMB market in India. Overview Introduction Market Trend Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Rounak Bhattacharyya   |   Mikako Kitagawa
Research May 2025
... Access Research Already a Gartner client? The cybersecurity market is being disrupted. Buyers are demanding sovereignty and platform consolidation, along with new capabilities for GenAI and preemptive security. We provide specific guidance for security general managers to use these disruptions for growth ...

Analyst(s):   Neil MacDonald
Guide December 05 2024
... authentication and filtering across their services. Competition between vendors — Strong security is a differentiator for providers within a competitive market. Standardization of security processes — As providers mature and obtain certifications such as ISO27001, client organizations can potentially replace ...
Research Jul 2025
... must optimize for performance, accuracy and efficiency to meet the needs of production-grade AI. Overview Strategic Planning Assumption Introduction Market Trend Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Robin Schumacher   |   Arunasree Cheparthi
Research Jun 2025
... Access Research Already a Gartner client? The CPaaS market grew 11.1% in 2024 to $13.5 billion. Despite economic uncertainty, enterprises are focusing on efforts to drive digitalization, improving operational CX and efficiencies using CPaaS’ capabilities to deliver a trusted and personalized CX at scale ...

Analyst(s):   Lisa Unden-Farboud   |   Harshita Chibber   |   Arunasree Cheparthi
Research Jun 2025
... and enterprises must adopt these AI-driven innovations and analytics for compliance automation. Overview Strategic Planning Assumption Introduction Market Trend Gartner Recommended Reading Gartner Research ...

Analyst(s):   Manoj Bhatia
Premium Research Oct 2025
... investing in digital customer service face a confusing landscape, with AI innovation blurring the lines between once well-established and distinct markets. Customer service leaders can turn the challenge into an opportunity by rethinking their platform strategy. Insights at a Glance Strategic Planning ...

Analyst(s):   Brett Overbey
Premium Research Jul 2025
... startup unicorns are emerging with substantially smaller teams. These companies are AI-native, outcome-driven and built to disrupt traditional global markets. The AI race is on. Overview Strategic Planning Assumption Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Mark Wesker   |   Sabine Zimmerhansl   |   Dan Berman
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