... 2025 Gartner Marketing & Communications Awards Digital Commerce Excellence The winner is KFC & DEPT® for KFC's Commerce Transformation. Facing challenges from food aggregators affecting buying behaviors and profitability, KFC enhanced their omnichannel strategy by improving their direct online ordering ...
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... Must Routinize, Not Inspire, Change Empower your teams to make change intuitive and a normal part of everyday work. By Carolina Valencia | October 3, 2025 Inspiring change isn’t the answer Change is constant, complex and often beyond leadership control. And most employees don’t trust organizational change ...
... Podcast | Best of 2025 | The Future of Customer Experience: AI Agents, Machine Customers and What CEOs Must Know As we close out the year, we’re bringing you some of 2025’s standout ThinkCast episodes. Today’s episode, originally released in May, dives into the rapid emergence of machine customers and ...
... Access Insights Already a Gartner client? Wireless semiconductor revenue had a 4.7% growth in 2024 to $20.9 billion, supported by the rebound in smartphone, earphone and IoT demand, and the transition to Wi-Fi 7 in the wireless combination chips. Chinese chip vendors posted 23.8% growth driven by low- ...
... total device shipments have been downgraded from the previously forecast 2.0% growth to a 0.2% decline. This decline is due to the memory and storage market’s volatility, driving component shortages and in turn impacting prices, with overall devices’ ASP rising by 6.3%. Overview Forecast Data Summary Forecast ...
... The explosion of generative and agentic AI offerings requires sellers to articulate the value and outcomes of solutions for buyers. Product marketing leaders must enable sales teams to convey the value and meaningful differentiation for agentic AI while mitigating risk for buyers. Overview Introductio ...
... The attention economy is shrinking as regulation, consumer resistance, and AI slop reduce the supply of quality attention. Affluent users pay to avoid ads and data harvesting, while others face more intrusive digital experiences. Marketing must adapt as engagement grows more difficult to earn. Overvi ...
... Product leaders that utilize the generational shift in the way applications support users in their day-to-day tasks and workflows with GenAI-capable application software will competitively surpass those that do not. Overview Strategic Planning Assumption Analysis Gartner Recommended Reading Gartner Resea ...
Analyst(s): Alexandre Oddos | Balaji Abbabatulla | Radu Miclaus | Kevin Quinn | Chris Pang | Amarendra . | Roland Johnson | Julian Poulter | Craig Roth | Jim Hare | Eric Hunter
... General managers of SASE offerings have multiple opportunities to grow revenue by expanding into adjacent areas, many of which address immediate buyer demands for GenAI security. All security GMs should proactively prepare for these expansions that will compete with established security companies an ...