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Research Jul 2025
... that prioritize practical capabilities over theoretical performance and business cases to justify the value of investing in 6G. Overview Introduction Market Trend Gartner Recommended Reading Note 1: 3G, 4G and 5G Technologies Approved by ITU-R Gartner Research ...

Analyst(s):   Kosei Takiishi   |   Peter Liu
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Article April 29 2026
... Gartner predicts that most companies will significantly update their identity to keep pace with AI’s impact. As a result, brand strategy must evolve to guide product direction, insights and customer experience. Why must CMOs lead brand strategy to drive growth? While brand responsibilities are often shared ...
Premium Research May 2025
... Financial service leaders in retail banking must remain ahead of shifting customer behaviors and preferences in today’s economically volatile environment. Leaders can use this research on customer channel usage, attitudes toward generative AI, financial health and switching to maximize customer rete ...

Analyst(s):   Kristy Waterhouse
Premium Research Jun 2025
... Smart cities will ramp up the use of technologies like agentic AI, advanced data analytics and digital twins to meet sustainability goals and enhance quality of life, as well as infrastructure resilience. This research gives insights into smart city tech and application use cases and how CIOs can st ...

Analyst(s):   Milly Xiang   |   Lauren Wheatley   |   Shivani Palepu   |   Sarah Watt   |   Nagayoshi Nakano   |   David Sugden   |   Bettina Tratz-Ryan
Premium Research Jul 2025
... Communications service providers strive to improve customer experience and better monetize their networks, yet struggle to fulfill these desired business outcomes. CSP CIOs can use this Hype Cycle to assess key technologies and processes for inclusion in their plan for evolving CX and monetization. A ...

Analyst(s):   Pulkit Pandey   |   Susan Welsh de Grimaldo
Research Jul 2025
... Access Research Already a Gartner client? AI and generative AI headline the enterprise communication services landscape with hype, opportunities and risks. This Hype Cycle helps CIOs assess the value and maturity of data and analytics innovations and prepare for AI-ready data for enterprise communicat ...

Analyst(s):   Kameron Chao   |   Melissa Davis   |   Donna Medeiros
Premium Research Oct 2025
... 当前的威胁态势犹如一场“完美风暴”，集波动性、不确定性、复杂性和模糊性（VUCA）于一体。随着企业机构的数字化转型和网络犯罪技术的演进，网络安全领导者必须改进策略，为应对威胁做好准备。 概述 导语 分析 证据 Gartner Recommended Reading 注1: 近年来的主要威胁 注2：针对工业信息物理系统（CPS）的恶意软件非详尽清单、安全通告网站和样本工具 注3：流氓API和僵尸API Gartner Research ...

Analyst(s):   Paul Furtado   |   Dennis Xu   |   Oscar Isaka   |   John Watts   |   Avivah Litan   |   Evgeny Mirolyubov   |   Mark Horvath   |   Mark O'Neill   |   Franz Hinner   |   Katell Thielemann   |   Charlie Winckless   |   Akif Khan   |   Sarah Almond   |   Pete Shoard   |   Jeremy D'Hoinne   |   James Hoover   |   Nahim Fazal   |   Andrew Walls   |   John Collins   |   Dionisio Zumerle
Research Jun 2025
... Access Research Already a Gartner client? CDAOs and other senior data leaders must be part of the AI leadership team for an organization to effectively achieve AI readiness, including but not limited to AI-ready data, to achieve optimum business impact. CDAOs must resolutely step into the AI conversat ...

Analyst(s):   JC Martel   |   Michael Gabbard   |   Akash Krishnan   |   Sarah James
Research Jun 2025
... Access Research Already a Gartner client? AI leaders are both business and technology experts. While defining and facilitating their organization’s AI ambition, they must establish and convey the business value and impact of that ambition and orchestrate the design and deployment of responsible AI sys ...

Analyst(s):   Erick Brethenoux   |   Pieter den Hamer
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