... Digital commerce is a critical revenue driver, yet some marketing and sales teams are facing diminishing stakeholder excitement and focus. Digital commerce leaders need to reinvigorate e-commerce enthusiasm by developing innovative strategies that deliver profitable growth. Scope Analysis Topics Suggest ...
Analyst(s): Ant Duffin
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... Access Research Already a Gartner client? Finance processes still incur high operating costs, and current outcomes aren’t meeting stakeholders’ needs. FP&A processes should enable more effective decision making, R2R should go beyond efficient and low-effort close toward continuous accounting and AP an ...
... Access Research Already a Gartner client? Cybersecurity leaders must reframe their roles for a fragmented, interdependent world and better support business outcomes — not just cyber-risk reduction. This requires a business-driven cybersecurity program developed amid technology complexity, accelerating ...
... Access Research Already a Gartner client? Effective employee communications are essential for maintaining employee engagement and performance amid changes in corporate strategy, organizational culture and the external environment. This initiative helps Communications leaders align their internal commu ...
... Access Research Already a Gartner client? This initiative pinpoints challenges in operating in interconnected environments and ways to mitigate cyber(security), organizational resilience, privacy and cyber-physical systems security risks. Organizations succeed by being ready for disruptions and adapti ...
Analyst(s): Bernard Woo | Richard Addiscott | Katell Thielemann | David Gregory | Jie Zhang
... Access Research Already a Gartner client? Stronger brands boost customers’ willingness to pay, purchase likelihood and brand exclusivity. To build strong brands, CMOs should craft a solid brand strategy and architecture, communicate brand governance, activate the brand to ensure differentiation across ...
... Access Research Already a Gartner client? Organizations with stronger reputations are 31% more likely to exceed their business performance goals. Learn and apply leading insights, practical guidance and tools to formalize cross-functional brand- and reputation-building efforts, crisis communications a ...
... Access Research Already a Gartner client? Cloud ERP and embedded AI across technologies offer finance an opportunity to expedite automation and enhance data-driven decision making. To fully exploit digital opportunities, CFOs should lead in defining and executing the finance technology roadmap while a ...
... Access Research Already a Gartner client? As CIOs pursue new ways to support critical business priorities, they are increasingly leveraging digital technologies to improve business performance. CIOs can leverage Gartner’s Digital Execution Scorecard to assess and improve, excel in, and communicate dig ...