... services market grew 6.7% in U.S. dollars (5.8% in constant currency) in 2018 as the demand environment across the IT services industry continued to shift toward digital, powered by cloud and automation-based solutions. Key Market Findings Vendor Performance Highlights Market Share Data Overall Market Segment ...
Analyst(s): David Ackerman | Colleen Graham | Misako Sawai | Neil Barton | Chrissy Healey | Cathy Tornbohm | Patrick Sullivan | Dean Blackmore
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... Key trends shaping product marketing technology adoption, including autonomous AI agents and real-time market insights •How AI-driven solutions can improve messaging, personalization and go-to-market execution •How to support both human- and machine-led buying groups with emerging technologies •Strategies ...
... digitally savvy to leverage technology more effectively. FAQs on 2025 trends for CFOs What is the 2025 Leadership Vision for CFOs? The Gartner CFO Leadership Vision outlines key priorities, trends and challenges CFOs will face in 2025. Backed by data-driven research, it provides top-level guidance to ...
... Guide to Scenario Planning for Functional Leaders Look to the future to make decisions today New urgency for scenario planning at the functional level Scenario planning is common at the organizational level to make strategic plans more robust and resilient. In today’s uncertain times, scenario planning ...
... Access Insights Already a Gartner client? The market for software and cloud technology integration grew by 13.8% in 2022, reaching $29 billion. Integration platform as a service remained the fastest growing segment, with IBM, Oracle and SAP as the top three vendors with a combined share of 28% in the ...
Analyst(s): Arunasree Cheparthi | Sharat Menon | Varsha Mehta | Umang Dwivedi | Nicholas Carter | Fabrizio Biscotti
... These guides help CIOs and IT leaders to foster a unified, empathetic and fact-based dialogue regarding the impact of AI on jobs. Contributors Gartner Recommended Reading Gartner Insights Abstract ...
Analyst(s): Alicia Mullery | Nick Reddall | Kabeh Vaziri
... care and OTC CMOs are under pressure to maintain consumer relevance, as web traffic and ad impressions across digital channels dropped significantly in 2025. CMOs must focus on ad quality and seamless conversion across owned and retail channels to retain customers amid fragmented digital journeys. Introduction ...
... research contains enterprise-level IT spending and staff metrics, as well as business productivity ratios for 21 vertical industries, collected throughout 2025 from a global audience. It provides an overall summary of the Industry Measures from the IT Key Metrics Data report series. Overview Conclusion Gartner ...
... impacts the entire enterprise. CMOs must orient themselves around its offerings and how it will affect their function. Uncover the dynamics of this market while learning how to pilot generative AI use cases. Overview Strategic Planning Assumption(s) Gartner Recommended Reading Evolving Insights History ...
Analyst(s): Alan Antin | Audrey Brosnan | Benjamin Bloom | Tia Zervas