... This guide will help brand leaders assess current brand equity and learn about target audience perceptions with the goal of refining corporate brand positioning, and planning and measuring brand implementation. Overview Steps Review Your Performance Gartner Recommended Reading Gartner Research ...
Analyst(s): Ellen Kang
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... Access Insights Already a Gartner client? The market share analysis for 2021 shows the global IT services industry reached $1.21 trillion, an increase of 10.6% in constant currency, with the top 10 providers capturing 25.7% share. Key themes include outsized growth from consulting- and cloud-led providers ...