... While most B2B buyers prefer a rep-free buying experience, some of them report high purchase regret after self-service digital transactions. Digital marketing leaders can use this research to deploy effective website elements that drive valuable digital interactions and purchases for B2B customers. G ...
Analyst(s): Marketing Research Team
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Access Research Already a Gartner client? Inefficient stakeholder management can increase project costs, delay decision making and reduce trust. The three steps in this tool help HR professionals identify, segment and engage all relevant stakeholders, enhancing their credibility by meeting expectation ...
... Access Research Already a Gartner client? Successful organizational restructuring requires a clear understanding and communication of why it is needed and what will be achieved by operating in a new structure. This tool will help CIOs gain buy-in and communicate organization restructuring needs effect ...
... A wave of new climate disclosure guidelines and increasing stakeholder pressure has increased ESG reporting expectations. Strategy leaders can use this research to elevate their knowledge about ESG disclosures and help their organization in producing rigorous, stakeholder-driven ESG reports. Overview ...
... Recognition drives performance, engagement and retention, but managers often struggle to structure and deliver recognition effectively. HR professionals can use this enablement tool to help managers meaningfully recognize their team for their contributions toward achieving the organization’s goals. G ...
... Access Research Already a Gartner client? When communicating the benefits of a zero-trust strategy to executives, architects and technical leaders, cybersecurity leaders need to drive stakeholder engagement. Use structured and presentable templates to craft and deliver these messages effectively. When ...
Analyst(s): Wayne Hankins | Aaron McQuaid | Zachary Smith | Nahim Fazal
... As product marketing organizations grow, there are job levels and depth of skills that emerge which define expanded expectations of the role and associated deliverables. Use this Tool as a way to define your own levels of product marketing jobs to effectively drive performance. When to Use Directions ...
... Access Research Already a Gartner client? This research provides I&O leaders, product managers and teams using DevOps methodologies step-by-step guidance to build dashboards with metrics that help monitor progress and communicate the business and product value delivered to stakeholders. Gartner Researc ...
... Account takeover remains a stubborn security risk in both customer and workforce contexts. Minimizing this risk is not achievable using a single technology, instead requiring orchestration of many capabilities across different access use cases and a focus on securing account recovery workflows. Analy ...