... Most CMOs anticipate GenAI to have a positive impact and are ready to move from pilot to implementation. This research will help you scale by addressing the top three areas for concern: data quality, technology, and talent and ethics. Overview Introduction Analysis Gartner Recommended Reading Gartner Res ...
Analyst(s): Nicole Greene
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Effective CMDB implementation leads to good data integration and successful change outcomes. This reduces security issues and incident risks, resulting in a smoother I&O operating environment. I&O leaders can use this step-by-step guidance for a pilot project to pave the way for a successful CMDB. Ov ...
... A wave of new climate disclosure guidelines and increasing stakeholder pressure has increased ESG reporting expectations. Strategy leaders can use this research to elevate their knowledge about ESG disclosures and help their organization in producing rigorous, stakeholder-driven ESG reports. Overview ...
... Access Research Already a Gartner client? Cybersecurity insurance policies protect organizations from losses due to security incidents. The nuances of these agreements can be complex and filled with exceptions. To receive the expected benefits from cybersecurity insurance, executive leaders must be pa ...
... Website homepages often fail to establish user relevance, and they add limited value to the website strategy when they overlook pain points in the user journey. Digital marketing leaders should improve homepage engagement by assessing performance and remediating key gaps in messaging and design. Over ...
... Access Research Already a Gartner client? IAM leaders must tailor user authentication to address both operational needs and rapidly changing threats. This research offers essential insights into the fundamentals of user authentication as they prepare to address a crucial component of a comprehensive c ...
Analyst(s): Yemi Davies | Nayara Sangiorgio | James Hoover
... An effective AI strategy is one that aligns with overarching business objectives. By using AI adoption phases and indicators, and by aligning capacity and skills with precise metrics, AI leaders can refine their strategies to drive significant business impact, mitigate risks and control costs. Analys ...
... Access Research Already a Gartner client? Strategic portfolio management drives better business outcomes by establishing value to link strategy and execution. Communications service provider product leaders pursuing SPM’s advantages must initially develop success with value-based practices to progress ...
... Email ranks as a top channel for supporting marketing objectives, but rising volumes and stricter inbox filtering are affecting open rates. Digital marketing leaders can use this research to create a project plan to improve the performance of their email marketing strategy toward enterprise goals. Ov ...