... Access Research Already a Gartner client? Technology general managers are making critical decisions about portfolio growth and competitiveness in a highly disruptive and uncertain environment. This initiative supports technology general managers in derisking growth choices and long-term planning. Scope ...
Analyst(s): Tarun Rohilla
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... The economic force of inflation may have receded, but its scarring cultural impact continues to drive consumer behaviors and attitudes. In this #Hashtags episode, marketers and communicators who understand these underlying forces will find themselves best positioned to build effective brands. Overvie ...
... Access Research Already a Gartner client? Factors such as human-versus-AI services and the impacts of geopolitical and IT vendor risk will profoundly affect IT service delivery. This research can help heads of IT sourcing, procurement and vendor management gain awareness and insight and prepare for th ...
Analyst(s): DD Mishra | Karl Rosander | Alan Stanley | Ryuichi Tsuchiya | Matt Baldino
... Speed, measured by time to impact, is an increasingly important source of enterprise advantage. Speed without flexibility results in short-lived advantage. Product leaders who proactively and continuously create time advantage for clients maximize sustainable speed for long-term enterprise success. O ...
... Chief sales officers face unprecedented challenges and potential threats in today’s rapidly evolving marketplace. This research helps CSO prepare for seven significant commercial threats that could disrupt the leader’s priorities and commercial success over the next 12 to 18 months. Overview Strategic ...
Analyst(s): Dave Egloff | Rachael Buchler | Shayne Jackson | Daniel Hawkyard
... The ever-evolving digital marketing landscape demands a strategy designed to evolve right along with it. On this #Hashtags, to help CMOs keep pace, Gartner has analyzed the strategies pursued by Genius brands, whose digital marketing performance eclipses that of their peers Overview About the Guest Gar ...
Analyst(s): Matt Moorut | Leah Leachman | Dorian Cundick
... Rising expectations and increased risks are driving PPM leaders to take a more strategic approach to adopting SPM frameworks, processes and tools. PPM leaders can use this deck to gain insights into their peers’ adoption trends, value drivers, and risk factors and benchmark their investment plans. Ov ...
... Access Research Already a Gartner client? The ability and ambition to use generative AI for better business results will be a defining factor for success over the next decade. To harness its potential, CIOs must partner with CxOs to skill the workforce in use-case identification, tech fluency, prompti ...
Analyst(s): Darin Stewart | Tori Paulman | Brandon Germer | Whit Andrews
... AI is transforming high tech, and AI-first enterprise customers are pressuring product leaders at providers to stay ahead by becoming AI-forward. To become AI-forward, you need to understand the principles of an AI-first approach and make changes to your product, operating and business models. Overvi ...