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Premium Research Mar 2025
... Gartner’s consumer research tracks the fundamental sentiments and behavior shifts of U.S. consumers. Chief marketing officers can use this downloadable resource to get up to speed on the latest consumer findings that help inform strategy and protect against brand risk. Overview Gartner Recommended Rea ...

Analyst(s):   Emma Mathison
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Premium Research Jan 2025
... Top technology trends in higher education include evaluating the AI roadmap, augmenting the employability stack and responding to cyber risk. Higher education CIOs can use this research to shape their IT strategy for improving student value and building resilient digital foundations. Overview What You ...

Analyst(s):   Paul Riley   |   Marlena Brown   |   Tony Sheehan   |   Grace Farrell   |   Pete Shoard   |   Robert Yanckello   |   Jeremy D'Hoinne   |   Saher Mahmood
Premium Research Mar 2025
... To move beyond incremental improvements and gain groundbreaking new insights, it is imperative to challenge conventional wisdom and existing assumptions. Gartner’s Futures Lab outlines how long-term Maverick predictions will take you to places you didn’t know you needed to be. Gartner Research ...

Analyst(s):   Sean Kumar   |   Lizzy Foo Kune   |   Dave Aron   |   Deepak Seth   |   Lydia Clougherty Jones   |   Dwight Klappich   |   Frank Buytendijk   |   Nick Jones   |   Bill Ray   |   Daryl Plummer   |   Marty Resnick
Premium Research Mar 2025
... Packaging dynamics are evolving due to cost pressures, technology adoption and global packaging legislation. This analysis offers supply chain leaders responsible for strategy guidance to adapt and capitalize on these transformative packaging trends. Overview Strategic Planning Assumptions What You Nee ...

Analyst(s):   John Blake
Premium Research Feb 2025
... Gartner has identified the supply chain technology trends that will be the most impactful in the upcoming years — trends that are relevant to and span supply chain functions. Tracking them will help supply chain technology leaders shape the future of their organizations with responsible innovation. O ...

Analyst(s):   Christian Titze   |   Federica Stufano   |   Dwight Klappich   |   Marta Muñoz   |   Simon Jacobson   |   Mark Atwood   |   Kevin Lawrence   |   Leonard Ammerer   |   Simon Tunstall
Premium Research Jan 2025
... Changes in the AI and martech landscapes are driving demand generation program evolution and causing a significant shift in the marketing mix. Demand generation leaders must assess both the positive and negative impacts of these technologies to optimize their marketing investment strategy. Overview St ...

Analyst(s):   Kip Martin   |   Amy Jenkins   |   David Yockelson   |   McKenzie Smith   |   Alan Antin   |   Christy Ferguson
Research Jan 2025
... Access Research Already a Gartner client? Driving business growth requires a strong brand, coordinated content and channel marketing, and demand generation programs. At the same time, marketers need to ensure customer experience insights and understanding inform both strategy and end-to-end delivery. S ...

Analyst(s):   Geoffrey Campen
Research Jan 2025
... Access Research Already a Gartner client? Risk coverage involves allocating resources to provide the most valuable assurance. Dynamic and coordinated approaches to risk assessment and audit planning enable chief audit executives to provide risk coverage tailored for rapidly changing risks, business op ...

Analyst(s):   Les Beldo
Premium Research Jan 2025
... Compliance and privacy leaders can use this prepackaged presentation to build awareness or train business leaders and employees on the basics of data privacy. When to Use Gartner Recommended Reading Gartner Research ...

Analyst(s):   Legal and Compliance Research Team
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