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... I capitalize on disruption with emerging technologies? See how a technology radar guides high-impact, future-ready decisions. How do I reinvent EA for the speed of business and technology change? Modernize EA to guide AI adoption, prove value and drive stronger outcomes. How can I reduce time-to-value ...
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... making across buying teams •Practical approaches for navigating complex enterprise AI buying journeys In the AI era, traditional market segmentation approaches and go-to-market motions may no longer be enough. Enterprise AI buying journeys are increasingly complex, involving multiple stakeholders, competing ...

Analyst(s):   Hank Barnes   |   Kevin Lindsay
Premium Research Jul 2024
... segmentation taxonomy, definitions and research metrics used in the market share and quarterly forecast statistics for PCs, tablets and mobile phones are detailed and updated in this report. What You Need to Know Introduction Notable Changes Market Methodology High-Level Definitions and Segmentation Gartner ...

Analyst(s):   Ranjit Atwal
Research Jul 2019
... authoring software market grew 8.8% to $18.2 billion in 2018. Microsoft continues to drive revenue growth, although Google is slowly eating into market share. Product managers offering applications in adjacent markets should emphasize digital transformation over features and functions. Key Market Findings Vendor ...

Analyst(s):   Neha Gupta   |   Craig Roth
Premium Research Jun 2026
... Microsoft’s market dominance with M365 gives it a significant advantage over other AI competitors for rapid market proliferation of enterprise AI assistants and agents. AI leaders must understand its strengths and weaknesses to align resources, mitigate risks and ensure responsible competitive innovation ...

Analyst(s):   Jim Hare   |   Max Goss
Research Jan 2022
... Access Insights Already a Gartner client? Preliminary estimates indicate mobile phone sales to end users declined by 0.3% year over year, but smartphones grew 1%. Component shortages continued to disrupt production schedules, leading to lower inventory and longer delivery schedules for popular models. ...

Analyst(s):   Anshul Gupta
Research Oct 2020
... Access Insights Already a Gartner client? Mobile phone sales started to recover sequentially in 3Q20 but remained 9% down year over year despite aggressive 5G smartphone launches from major vendors. Government efforts to control the pandemic have resulted in economic declines, limiting an upside in di ...

Analyst(s):   Anshul Gupta
Research Jul 2021
... Access Insights Already a Gartner client? Mobile phone demand continues to rebound despite another wave of the COVID-19 pandemic in many regions. This buying was driven by end users upgrading to a 5G phone and/or a better-specification phone. Early estimates indicate mobile phone sales to end users gr ...

Analyst(s):   Anshul Gupta
Research Oct 2021
... Access Insights Already a Gartner client? Preliminary estimates indicate mobile phone sales to end users declined by 0.5% year over year, but smartphones grew 0.6%. Component shortages have disrupted production schedules, leading to lower inventory and delayed product availability. What You Need to Kno ...

Analyst(s):   Anshul Gupta
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