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... initiatives. Mr. Zhukov advised B2B and B2C companies globally on a range of strategic issues and priorities such as entering new markets, launching new products, formulate go-to-market strategies, and performing competitive intelligence. Digitalization of IA function Utilization of data analytics and advanced ...
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Premium Research Mar 2024
... Tech CEOs struggle to track key benchmarks for achieving product-market fit. This research provides insights and recommended actions for must-track customer engagement and topline-scale benchmarks including customer retention rate, user stickiness, CLTV/CAC and revenue growth. Data Snapshot Data Insights ...

Analyst(s):   Chris Pang   |   Barry Glauberman
Research Sep 2024
... increased service demand, making enterprise resource planning implementations risky and harder to justify. This research examines how product leaders can market ERP to minimize risks and align with organizational mission-critical priorities. Overview Introduction Analysis Gartner Recommended Reading Gartner ...

Analyst(s):   Robert Stoneman   |   Albert Gauthier
Research Sep 2024
... Access Research Already a Gartner client? We expect the market for GenAI TRiSM products to consolidate substantially by the end of 2026, and we expect incumbent security vendors, particularly in the security service edge and data loss prevention space, to acquire GenAI startups to expand protections ...

Analyst(s):   Frank Marsala
Research Nov 2020
... and accelerates growth. Technology and service providers should prepare now to respond, if Coupa develops broader supply chain solutions to challenge market leaders and fully capture the value of this acquisition. Overview Analysis Impacts and Recommendations Gartner Recommended Reading Gartner Insights ...

Analyst(s):   Balaji Abbabatulla   |   Micky Keck
Research Jul 2021
... coupled with ease of management, are primary drivers for initial investment in these offerings. Overview Strategic Planning Assumption Introduction Market Trend Gartner Recommended Reading Note 1: Distribution of Public Cloud Services Gartner Insights Abstract ...

Analyst(s):   Naveen Mishra
Blog Post August 23 2019
... Meet Amanda Garrett, Marketing Specialist for the Gartner Digital Markets Reviews team, who works in our New York City office. She has been with Gartner for two and a half years and is sharing her growing with Gartner story below. Starting off as MSE Account Executive I started my Gartner journey ...
Research Aug 2026
... Access Insights Already a Gartner client? Mythos awareness is driving buyer demand for autonomous exposure management. This demand is creating a market opportunity for vendors who can execute an agentic preemptive cyber exposure management capability. Overview Analysis Gartner Recommended Reading Gartner ...

Analyst(s):   Marissa Schmidt   |   Neil MacDonald   |   Grace Keyes
Premium Research Sep 2026
... disciplined pipeline, prioritize targets that address strategic capability gaps, cultivate actionable opportunities, and recalibrate priorities as market conditions change. When to Use Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Mark Carroll
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