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Premium Research Mar 2026
... relevance; misusing it is. Market‑shaper CMOs use AI to accelerate strategic insight and elevate brand leadership, enabling them to outperform peers, earn CEO and CFO confidence, and drive enterprise transformation and revenue growth. Insights at a Glance The Future Belongs to Market-Shaper CMOs AI Intensifies ...

Analyst(s):   Sharon Cantor Ceurvorst
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Premium Research May 2024
... The breadth of pricing model options often makes it difficult for tech CEOs to confidently select a suitable one. This guide assists tech CEOs in evaluating multiple pricing models and selecting the one that best aligns with buyer expectations and business objectives. Overview Steps Review Your Performance ...

Analyst(s):   Tech CEO Research Team
Research Jul 2021
... The IT shared services model continues to grow and offer great value to enterprises. This guide helps CIOs build a case for setting IT shared services by identifying suitable IT services for migration and the associated cost and change management requirements. Overview Steps Gartner Recommended Reading ...

Analyst(s):   CIO Research Team
Webinar On-Demand
... CMOs are optimistic about the potential of GenAI to revolutionize marketing. Nearly 70% of CMOs have deployed or plan to deploy GenAI technology this year, which is 15% higher than the average of other functions. To fully realize GenAI’s potential, CMOs must build a future-proof marketing organizati ...

Analyst(s):   Carlos Guerrero
Research Jul 2026
... service operations and customer experience. Market Definition/Description Magic Quadrant Vendor Strengths and Cautions eGain KMS Lighthouse NiCE Salesforce Shelf Talkdesk Upland Software USU Inclusion and Exclusion Criteria Evaluation Criteria Context Market Overview Gartner Recommended Reading Evaluation ...

Analyst(s):   Jennifer MacIntosh   |   Pri Rathnayake   |   Patrick Quinlan   |   Drew Kraus
Research May 2026
... deploy AI agents. Market Definition/Description Magic Quadrant Vendor Strengths and Cautions Appian ARIS Celonis IBM iGrafx Microsoft mpmX Pegasystems QPR Software Salesforce (Apromore) SAP Signavio ServiceNow UiPath Inclusion and Exclusion Criteria Evaluation Criteria Context Market Overview Gartner ...

Analyst(s):   David Sugden   |   Marc Kerremans   |   Tushar Srivastava
Research Jun 2026
... Planning Assumption Market Definition/Description Magic Quadrant Vendor Strengths and Cautions Algolia Algonomy Athos Commerce Bloomreach Constructor Coveo Google HawkSearch Lucidworks Netcore Unbxd Rezolve Ai Zoovu Inclusion and Exclusion Criteria Evaluation Criteria Context Market Overview Gartner Recommended ...

Analyst(s):   Sandy Shen   |   Mike Lowndes   |   Noam Dorros   |   Aditya Vasudevan
Research Jul 2026
... the most suitable one. Market Definition/Description Magic Quadrant Vendor Strengths and Cautions Akeron Anaplan CaptivateIQ Everstage Forma.ai Fullcast Oracle Performio Pigment Salesforce SAP Varicent Xactly Inclusion and Exclusion Criteria Evaluation Criteria Context Market Overview Gartner Recommended ...

Analyst(s):   Sandhya Mahadevan   |   Roland Johnson   |   Steve Rietberg   |   Brian Petty
Research May 2026
... Strategic Planning Assumption Market Definition/Description Magic Quadrant Vendor Strengths and Cautions CAST CodeScene Devsu Moderne PKS Software Rocket Software Software Improvement Group Sonar vFunction Inclusion and Exclusion Criteria Evaluation Criteria Context Market Overview Gartner Recommended ...

Analyst(s):   Howard Dodd   |   Tigran Egiazarov   |   Aaron Harrison
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