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Premium Research Feb 2025
... Audiences are increasingly elusive on digital channels. This is, in part, thanks to the perceived decline in their experience of social media. To maintain influence on target audiences, CCOs must shift their social strategy and begin engaging with audiences within influential niche communities. Overv ...

Analyst(s):   Michelyne Chavez   |   Hertha Meyer   |   Dorian Cundick   |   Kelly McHale   |   Emily Earl   |   Adam Herold
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Premium Research May 2025
... Gartner’s CMO Spend Survey has been providing essential benchmarks and insights for marketing since 2012. This year’s survey reveals how CMOs are adapting their strategies and spending amid significant volatility and change. About the Speaker Session Description Learning Objectives Intended Audience Gart ...

Analyst(s):   Ewan McIntyre
Premium Research Feb 2025
... Shifting priorities and rising expectations are reshaping how PPM leaders evaluate investments in SPM frameworks, processes and tools. PPM leaders can use this analysis to benchmark their adoption plans for SPM frameworks, processes and tools against those of their peers. Overview Gartner Recommended ...

Analyst(s):   Deeksha Agnihotri
Premium Research Jan 2025
... Oil and gas CIOs must balance competing cost efficiency and operational enhancement goals. This presentation provides valuable insights on how oil and gas CIOs worldwide manage strategic business, technical and leadership priorities to maximize value from digital investments. Gartner Research ...

Analyst(s):   Simon Cushing
Premium Research Jan 2025
... Within five years, CSCOs will need to forge strategic partnerships across the value chain to deliver growth, mitigate risk and succeed with new technology. CSCOs should use these predictions to focus investment in talent and technology and to enhance human decision processes with AI to drive growth. ...

Analyst(s):   Pierfrancesco Manenti   |   Laura Rainier   |   Christopher Sladdin   |   Simon Bailey   |   Janel Everly   |   John Blake   |   Marta Muñoz   |   Noha Tohamy   |   Ken Chadwick   |   Sabu Mathai   |   Dana Stiffler
Premium Research Jan 2025
... Microsoft set high expectations for creating work efficiencies with M365 Copilot in 2024. But CIOs should consider the broader range of M365-related Copilot options to determine if other GenAI services currently offer more value and less risk. Gartner Research ...

Analyst(s):   Max Goss   |   Matt Cain
Premium Research Mar 2025
... Tight budgets and senior executive demands challenge CIOs to meet digital objectives. “Digital vanguard” CIOs enable CxOs to lead digital and business staff to build digital solutions with IT. This collection compares CIOs’ approaches and effectiveness in driving strategy and achieving outcomes. Anal ...

Analyst(s):   Industries Research Team
Premium Research Jan 2025
... Infrastructure and operations leaders can use this research to benchmark their adoption plans for technologies across operations, network, digital workplace, cloud, edge and data center. See the adoption timelines, risk analyses and value drivers for 47 technologies from 125 I&O organizations. Overvi ...

Analyst(s):   Ajeeta Malhotra   |   Amol Nadkarni
Premium Research Jan 2025
... “Digital vanguard” CIOs achieve outcomes more consistently, yet only 14% of U.S. CIOs surveyed are vanguards. Business scale is a factor. Insights in this research show how CIOs in the U.S. manage strategic business, technical and leadership priorities to maximize value from digital investments. Gart ...

Analyst(s):   Janelle Hill   |   DiAnna Thimjon
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