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Premium Research Feb 2025
... Many CMOs maintain outdated beliefs that marketing mix modeling is slow, expensive for what it covers, and confusing. In 2025, CMOs need to understand five aspects of MMM to make effective decisions for their marketing functions. Gartner Research ...

Analyst(s):   Matt Wakeman   |   David Walters
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Research Sep 2026
... training exercise. When buyers ask for evidence, “we trained them” will not hold up. Nonauditable AI literacy will delay deals, erode trust, and restrict market access. Treat it as an operating control. Overview Impacts Recommendations Analysis Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Annemarie Roussel   |   Sabine Zimmerhansl
Research Sep 2026
... benefits and risks. CMOs should weigh the trade-offs among centralized, decentralized, and hybrid capability mixes against organizational complexity, market needs, and business priorities before choosing a path. Insights at a Glance Strategic Planning Assumption Impact: The Risks of Structural Imbalance ...

Analyst(s):   Sally Witzky
Premium Research Apr 2025
... Please find below all of the presentations associated with the Gartner Research Board for Global Technology and Infrastructure Executives Cycle 1 2025 Meetings, associated with our report "In Data Valorem: A Research Compendium on Supporting Data Management". Gartner Research ...

Analyst(s):   Research Board Research Team
Premium Research Oct 2024
... The 2025 Gartner CIO and Technology Executive Survey highlights top technology investment priorities for EMEA regional and local governments and the objectives for those investments. CIOs can use this presentation to inform or validate their executive leadership’s key priorities. Gartner Research ...

Analyst(s):   Robert Stoneman   |   Nora Reavey-Gilbert
Premium Research Oct 2024
... The 2025 Gartner CIO and Technology Executive Survey highlights top technology investment priorities for EMEA national and federal governments and the objectives for those investments. CIOs can use this presentation to inform or validate their executive leadership’s key priorities. Gartner Research ...

Analyst(s):   Ben Kaner   |   Nora Reavey-Gilbert
Premium Research Mar 2025
... Please find below all of the presentations associated with the Gartner Research Board for Global Chief Data & Analytics Officers Cycle 1 2025 Meetings, associated with our report “Value and Cost: The Future of Value Demonstration in D&A”. Gartner Research ...

Analyst(s):   Research Board Research Team
Research Oct 2024
... Access Research Already a Gartner client? Organizations across industries are being pulled into a whirlwind of AI innovation and risk. Those that anticipate AI’s impact have an advantage, but they must not get carried away by the storm. CIOs should use these predictions as a call to action today to pr ...

Analyst(s):   Richard Addiscott   |   Daryl Plummer   |   Rita Sallam   |   Bob Johnson   |   Stewart Buchanan   |   Leigh McMullen   |   Mike Ramsey   |   Lauren Wheatley   |   Avivah Litan   |   Sarah Watt   |   Thomas Bittman   |   Gene Alvarez   |   Svetlana Sicular   |   Ryan McKinney   |   Victoria Rowan   |   Frances Karamouzis   |   Julian Sun   |   Deepak Seth   |   Janelle Hill   |   Whit Andrews   |   Don Scheibenreif   |   Tom Coshow   |   Lloyd Jones   |   Danny Kreidy   |   David Furlonger
Premium Research Oct 2024
... CEOs’ and other CxOs’ expectations for CIOs are shifting again. CIOs can learn what will be on their agenda for the coming 18 months — and expectations for their leadership role and the mandates for their IT organizations. Overview Gartner Recommended Reading Gartner Research ...

Analyst(s):   Raf Gelders   |   Mandi Bishop   |   Daniel Sanchez Reina   |   Jaime Capella   |   Tsuneo Fujiwara
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