... significant portion of tech company brand leaders report a lack of understanding of brand across their organizations. Brand awareness is a crucial "market conditioning" (pre-funnel) activity that complements lead generation programs and fuels company growth, leading to improved performance marketing. ...
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... AI is fundamentally disrupting the SaaS market, empowering procurement leaders with new options, leverage and a real opportunity to drive SaaS savings. In this article, we explain how chief procurement officers can capitalize on this rare opportunity. Insights at a Glance Issue Impact Implications Gartner ...
... redundancies, governance risks and agent sprawl. Leaders must identify critical capabilities, assess maturity and compare the embedded application options to market-leading solutions. Insights at a Glance Issue Impact More Detail Contributors Gartner Recommended Reading Gartner Insights Abstract ...
Analyst(s): Tad Travis | Graham Wilkins | Bern Elliot
... increases client exposure to operational failures, regulatory penalties and erosion of client trust. Addressing black-box pitfalls is crucial to broad market adoption of agentic AI capabilities in cyber-physical system environments. Overview Analysis Gartner Recommended Reading Gartner Insights Abstract ...
... Story How OhioHealth Manages Supply Chain Disruption Discover how Mike Holland, Vice President of Supply Chain at OhioHealth uses the Gartner global markets forecast to help his organization mitigate risk from supply chain disruptions. ...