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... face of recent buzz about using marketing automation to create custom content for buyers. But while hyperpersonalization may work for a B2C company selling a lower-value item, it doesn’t always hold true for the B2B space. In the B2B buying decision process, there’s a sweet spot between content customization ...
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Research Jul 2018
... Pet Monitors Chatbots At the Peak Smart Robots Conversational User Interfaces Internet-Delivered Linear TV Bluetooth 5 Bots Robotic Vacuum Cleaner VPA-Enabled Wireless Speakers Gesture Control Devices Virtual Assistants Sliding Into the Trough Home Automation Connected Home LPWA Computer Vision Predictive ...

Analyst(s):   Fernando Elizalde
Research Aug 2026
... data supply chain. To build it, CFOs should work on four priorities that align business decisions, create context, orchestrate AI agents, and fund automation for data readiness. Insights at a Glance The Opportunity of Building an AI-Automated Finance Data Supply Chain Actions Cautions How CFOs Can Build ...

Analyst(s):   Rajat Pandey   |   Clement Christensen
Premium Research Jun 2026
... across various connected tools. This guide helps enterprise leaders understand Rovo’s capabilities, security, and costs for everyday AI and agentic automation at scale. Insights at a Glance Issue Impact More Detail Contributors Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Shubhangi Vashisth   |   Matthew Higgins   |   Sohail Majumdar   |   Manjunath Bhat   |   Nikos Drakos   |   Joe Mariano
Premium Research Jun 2026
... AI agents promise to bring AI and automation to the next level but are not a miracle cure for all use cases. Executive leaders can use this article to demystify AI agents and determine when to use them. Insights at a Glance Issue Impact Implications Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Pieter den Hamer   |   Leinar Ramos   |   Erick Brethenoux
Research May 2026
... growth in 2025, fueled by AI-driven innovation, cloud-native development and rising demand for integrated, scalable platforms. Vendors prioritized automation, developer productivity and ecosystem integration to stay competitive. Overview Methodologies and Definitions Notes Gartner Recommended Reading ...

Analyst(s):   Nimit Bali   |   Deepali .   |   Mudit Sharma   |   Varsha Mehta   |   Lisa Unden-Farboud   |   Kevin Quinn   |   Nicholas Carter   |   Harshita Chibber   |   Rahul Yadav   |   Arunasree Cheparthi   |   Radu Miclaus   |   Colin Fletcher   |   Robin Schumacher   |   Kelli Smith   |   Kanchi Bindal
Research May 2026
... client? AI transformation, cloud-native adoption and unified platforms are redefining infrastructure software. Market leaders are capitalizing on automation and integration trends, while the greatest opportunities lie in enabling scalable, resilient and simplified enterprise IT. Overview Methodologies ...

Analyst(s):   Mudit Sharma   |   Esha Bhatia   |   Sharat Menon   |   Zane West   |   Tarun Rohilla   |   Robin Schumacher   |   Gurjyot Uppal   |   Amit Goyal   |   Ruggero Contu   |   Nicholas Carter   |   Kanchi Bindal   |   Brandon Medford   |   Kelli Smith   |   Colin Fletcher   |   Arunasree Cheparthi   |   Christian Canales   |   Marissa Schmidt   |   Harshita Chibber   |   Charanpal Bhogal   |   Rounak Bhattacharyya   |   Ted Ernst   |   Shailendra Upadhyay   |   Nimit Bali   |   Lisa Unden-Farboud   |   Deepali .   |   Rahul Yadav   |   Varsha Mehta
Research May 2026
... enterprises expanded AI, low-code/no-code, and SaaS initiatives. The need to connect diverse applications and data drove growth, with vendors enhancing automation, integration, and security capabilities. Overview Methodologies and Definitions Notes Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Harshita Chibber   |   Nicholas Carter   |   Varsha Mehta
Research Apr 2026
... Already a Gartner client? Deploying agentic NetOps without SOC integration will lead to network outages and blind spots. Product leaders selling mere automation instead of self-defending operations will face market headwinds as enterprises demand integrated security to trust autonomous environments. Overview ...

Analyst(s):   Jonathan Forest   |   Marissa Schmidt
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