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Research Dec 2025
... critical execution lever of a broader account growth strategy, create account-manager-first account plans, and build the end-to-end account-planning process. Gartner Research ...

Analyst(s):   Daniel Hawkyard   |   Danielle McKinley
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Research Nov 2025
... intelligent simulation throughout the entire project life cycle for greater strategic foresight in the planning stage and for autonomously driving process improvement. This validates complex scenarios and refines live operations to secure critical time and cost savings. Overview Strategic Planning Assumption ...

Analyst(s):   Walker Black
Research Nov 2025
... leaders must urgently shift from focusing investments on scenario planning capabilities and tools to fully integrating scenario planning into core processes with a clear, actionable framework. Analysis Research Highlights Gartner Recommended Reading Gartner Research ...

Analyst(s):   Tessa Mahon   |   Shane Brett
Premium Research Dec 2025
... This workshop-in-a-box toolkit gamifies the process of marketing dashboard improvement, and includes four prebuilt exercises and a prompt card deck containing categorized dashboard top practices. CMOs and their teams can utilize this toolkit and card deck to enhance new or existing dashboards in a repeatable ...

Analyst(s):   Joseph Enever
Premium Research Dec 2025
... insights on emerging trends IBM announced on 8 December 2025 its intention to acquire Confluent, which will disrupt the event broker and event stream processing markets. This research explores the impact to existing and prospective customers of both vendors and provides guidance to mitigate potential risks ...

Analyst(s):   Andrew Humphreys   |   Andrew Lerner   |   Gary Olliffe   |   Keith Guttridge
Premium Research Jan 2026
... AI is rendering traditional sales and revenue enablement obsolete, necessitating a complete overhaul of operational processes. Leaders must adopt an AI-native model with hybrid, pod-based teams to deliver scalable, high-velocity, personalized support in a data-driven market. Insights at a Glance Strategic ...

Analyst(s):   Roland Johnson   |   Doug Bushée
Research Jan 2026
... Insights Already a Gartner client? As AI adoption continues to grow, CAEs must embrace this technology to drive more efficient and effective audit processes through purposeful selection of audit-specific use cases. Moreover, CAEs must adapt coverage strategies to provide assurance over the organization ...

Analyst(s):   James Bourke   |   Devanshu Mehrotra
Premium Research Jan 2026
... shaped by AI advances, rising geopolitical tensions, and evolving customer expectations. This research shows how top CSCOs will respond by reinventing processes, developing talent for new technologies, and reshaping trading partner relationships to sustain competitive advantage. Key Findings Introduction ...

Analyst(s):   Marco Sandrone   |   Danielle Torgerson   |   Laura Rainier
Premium Research Jan 2026
... alignment, transparency, expertise, and support. IT leaders should use this checklist to evaluate their implementation proposals; effectively manage processes, costs, and timelines; align solutions with strategic objectives; drive user adoption; and deliver long-term value. When to Use Directions for Use ...

Analyst(s):   Matt Baldino   |   Jess Aggio   |   Tom Sieber   |   Biswajit Maity
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