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Premium Research Jun 2025
... plans with those of their peers. This helps leaders understand the true cost of supporting their organizations and improve confidence in the budgeting process. Overview What It Is Directions for Use Gartner Recommended Reading Gartner Research ...

Analyst(s):   Katy Conyne   |   Paul Wang   |   Eric Stegman   |   Jamie Guevara
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Premium Research Jun 2025
... During infrastructure events and outages, bureaucracy often delays recovery. Heads of I&O at UPS build resilience into the development process and scenario plans to ensure decision makers in I&O — along with the CIO — can move quickly in the event of an incident. Case Overview Gartner Recommended Reading ...

Analyst(s):   Katy Weber
Premium Research Aug 2025
... D&A functions must evolve their delivery models to keep pace with innovation. By enhancing executive engagement, creating flexible processes and empowering business teams, D&A leaders can create an adaptive delivery model, resulting in both increased innovation and financial gains. Overview Introduction ...

Analyst(s):   Nate Novosel   |   Cameron Roche   |   Dalia Naguib
Research Oct 2025
... CMOs can generate significant revenue with a targeted account-based marketing approach, but they risk wasting resources when they succumb to common process and alignment challenges. Use this presentation to learn best practices and examples of how peers have successfully executed ABM programs. Gartner ...

Analyst(s):   Kate Fridley   |   Upasna Chandna
Premium Research Oct 2025
... IT vendor management skills are often underdeveloped. In many cases, a formal process to identify, assess, and remediate skills gaps does not exist. Sourcing, procurement, and vendor management leaders should use this material to create a robust development plan. When to Use Directions for Use Gartner ...

Analyst(s):   Joanne Spencer
Research Oct 2025
... Gartner client? Renova developed a GenAI tool to enhance online shopping experience with assistant-style help and tips. This case study details a process for developing, optimizing and measuring GenAI tools. CMOs can use this framework to drive cross-functional collaboration and implement GenAI effectively ...

Analyst(s):   Greg Carlucci
Premium Research Sep 2025
... opportunities outside of annual budget planning. CMOs can begin to shed perceptions of a reactive posture by enforcing flexibility in their budgeting processes with these best practices. Overview Conclusion Gartner Recommended Reading Gartner Research ...

Analyst(s):   Kate Fridley   |   Nick Monroe
Premium Research May 2025
... Successful MDM initiatives require the right MDM architecture, technology and process for deployment. Data and analytics technical professionals can use this research to learn the step-by-step approach for a successful MDM implementation. Overview Problem Statement The Gartner Approach The Guidance Framework ...

Analyst(s):   Lyn Robison
Premium Research Jun 2025
... As candidates increasingly use generative AI to answer interview questions, organizations must adapt their processes or risk a decline in quality of hire. This piece guides recruiting leaders on how to adapt interview guides and interviewer training to identify and combat candidates’ GenAI usage. More ...

Analyst(s):   Jamie Kohn
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