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Research Oct 2025
... buyers often face decision-making pitfalls like doubt, conflict and feeling rushed at key points in the buying journey, lengthening their purchase process. CMOs must use personalization to unstick deals and help buyers feel more confident in their decisions. Overview Conclusion Contributors Gartner Recommended ...

Analyst(s):   Janine Kanters   |   Michael Ro
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Research Oct 2025
... to manage a cybersecurity budget cut, ensuring a balance between cost, value and risk across the organization. These insights provide a three-step process for prioritizing cybersecurity budgets based on the protection-level impacts. More Detail Gartner Recommended Reading Gartner Research ...

Analyst(s):   Richard Addiscott   |   Paul Furtado   |   Shruthi Shankel   |   Emily Tan   |   Paul Proctor
Research Jun 2025
... mergers and acquisitions, executive leaders must exhibit urgency, integrity and data dependency, while also adhering to a disciplined, best-practices process. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Christie Struckman   |   Mark Carroll
Premium Research May 2025
... Generative AI processing will shift rapidly from training to inferencing activities in the next three years, impacting AI and cloud hardware. Product leaders must innovate early and optimize hardware for diverse GenAI model sizes, types and use cases to meet end-user needs or risk losing market share ...

Analyst(s):   Warren Peng
Premium Research Oct 2025
... top technology trend for C-suite executives. Data and analytics leaders must plan for their impact on leadership, governance and data management processes, people and platforms. Analysis Research Highlights Contributors Gartner Recommended Reading Note 1: Most Popular Questions From CDAOs and Heads of ...

Analyst(s):   Rita Sallam   |   Priya Sundararaman   |   Ben Yan   |   Adam Ronthal   |   Prasad Pore   |   Deepak Seth   |   David Pidsley   |   Xingyu Gu   |   Sue Waite   |   Christopher Long   |   Roxane Edjlali   |   Thornton Craig   |   Pieter den Hamer   |   Tong Zhang   |   Kjell Carlsson
Premium Research Sep 2025
... existing products and services, thereby not delivering the real transformative value. Product leaders should identify the right use cases to transform processes with agentic workflows that result in not just individual but overall enterprise productivity gains. Overview Analysis Gartner Recommended Reading ...

Analyst(s):   Akhil Singh   |   Anushree Verma   |   Aakanksha Bansal   |   Alfredo Ramirez IV   |   Danielle Casey
Premium Research Sep 2025
... be successful, CISOs must ensure presentations resonate with the highest levels of organizational leadership. This research guides you through the process of creating successful board and C-suite briefings. Analysis Research Highlights Contributors Gartner Recommended Reading Notes Gartner Insights Abstract ...

Analyst(s):   Christine Lee   |   Tisha Bhambry
Research Oct 2025
... Access Insights Already a Gartner client? R&D portfolios default to favoring incremental improvements without a disciplined review process. R&D leaders can use this guide to neutralize bias, separate scoring by project type, and leave each session with a ranked, defensible fund/kill/rescope plan. Overview ...

Analyst(s):   Carolyn Botz
Research Oct 2025
... results with GenAI, CCOs should engage their team in experimentation efforts guided by overarching objectives and seek opportunities to automate processes with GenAI. Overview Conclusion Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Rachel Waxman
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