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Premium Research Dec 2024
... Implementing a customer incentive program can significantly enhance the efficiency of the order-to-cash process. This research provides customer fulfillment leaders with insights and steps to develop a successful incentive program that aligns with operational goals and customer satisfaction. Overview ...

Analyst(s):   Kevin Otto
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Premium Research Dec 2024
... Startup tech CEOs should use the product launch process as part of an incremental effort aimed at strengthening product positioning and discovering product-market fit. Narrow your focus to accelerate time to commercial success and use pricing models that drive adoption. Overview Introduction Analysis ...

Analyst(s):   Ayelet Heyman
Premium Research Dec 2024
... CIOs in asset-intensive companies should evaluate their business processes to determine whether enterprise asset management or field service management solutions are more appropriate, based on whether assets are owned internally or by customers. This research offers guidance in those areas. Overview ...

Analyst(s):   Jim Robinson   |   Kristian Steenstrup   |   Nicole Foust
Premium Research Mar 2025
... CSPs must accelerate AI-ready data processes to improve customer experience, product management, sales and marketing functions. CSP leaders should establish executive-level accountability, a data infrastructure backbone and a human-centered partnership approach to facilitate this transformation. Overview ...

Analyst(s):   Kameron Chao   |   Melissa Davis
Premium Research Apr 2025
... with organizational objectives, driving performance and adapting to changing business needs. This guide will help tech CEOs implement a goal-setting process that aligns employees’ performance with overall business goals. Overview Steps Review Your Performance Gartner Recommended Reading Gartner Research ...

Analyst(s):   Tech CEO Research Team
Research Jan 2025
... Access Research Already a Gartner client? Marketectures — high-level visualizations of a product, platform or process — are storytelling devices useful for helping business leaders understand complex solutions. Product leaders can break through to nontechnical stakeholders by using simple, visually effective ...

Analyst(s):   Garrett Astler   |   David Yockelson
Premium Research Feb 2025
... respondents to the Gartner 2024 End-User Buying Behavior Survey. This research will help product leaders identify key elements of the decision-making process to maximize their go-to-market resource allocations and earn buyer trust. Gartner Research ...

Analyst(s):   Derry Finkeldey
Premium Research Feb 2025
... management attention. CIOs can use this research to learn how small innovation teams with tight budgets are able to establish new products, services and processes and how the organizational setup supports this. Overview Gartner Recommended Reading Gartner Research ...

Analyst(s):   Christian Stephan
Premium Research May 2024
... Heads of enterprise risk management can use this tool to benchmark their ERM program management, process, and resourcing compared to a sample of their peers. Results will provide recommendations and expert advice to address key findings. Overview What It Is Directions for Use Gartner Recommended Reading ...

Analyst(s):   Enterprise Risk Management Research Team
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