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... achieving marketing excellence. Product marketers must track and prove marketing performance, utilize a modern martech stack and develop efficient processes to achieve business success. Scope Analysis Topics Suggested First Steps Essential Reading Tools and Toolkits Resources Gartner Research ...
... Access Research Already a Gartner client? Just stopping by? Customer-led growth is the business strategy of orchestrating consistent processes, systems and data to deliver on revenue objectives. B2B revenue and retention leaders must adopt a unified commercial approach supported by cross-functional alignment ...
... client? Just stopping by? Effective security auditing improves an organization’s security posture and provides assurance over key security-related processes and controls. This research outlines the best practices that cybersecurity leaders such as chief information security officers can adopt during a ...
Analyst(s): Sema Yuce | Pedro Pablo Perea de Duenas
... business. Chief supply chain officers will see how Dell has embedded sustainability at the core of its risk identification, evaluation and mitigation process to strengthen its management of emerging risks. Case Overview Problem Critical Components Results Recommendations Gartner Recommended Reading Presentation ...
... education recruitment and admissions platforms manage the journey from initial contact to enrollment. Managing communication, marketing and application processing efficiency is essential in attracting and admitting students. CIOs should use this Market Guide to navigate this dynamic market. Overview Market ...
... Developers are increasingly involved in the buying teams for an array of enterprise technologies, bringing a unique perspective to evaluation processes. This research outlines how product leaders can determine if they must prioritize and engage with developer personas on technology buying teams. Data ...
... renewal. This checklist enables SPVM leaders to quickly identify and assess major changes, helping them mitigate risk and accelerate their preparation process. When to Use Directions for Use Gartner Recommended Reading Gartner Research ...
Analyst(s): Yoann Bianic | James Chang | Samantha Ruiz | Simone Cleminson | Ben Jepson | Adam DeJoy | Aadil Nanji | Domenico Scriva