... B2B marketing automation platforms help marketing teams orchestrate customer journeys supporting demand generation, customer experience and revenue objectives. This research helps CMOs evaluate MAPs across 10 distinct capabilities aligned with their use cases and identify solutions that best fit their ...
Analyst(s): Jeff Cohen | Sarah Brennan | Upasna Chandna | Alan Lopez | Nicholas Mortensen
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Research Already a Gartner client? Nearly all organizations conduct talent reviews, but heads of talent management have different priorities for this process and different approaches to it. Use this data to benchmark your talent review against your peers’ reviews and gain valuable insights into the latest ...
... legacy systems, bolt-on tech solutions and inefficient processes pose significant challenges to scaling processautomation. ABN AMRO reorganized its automation resources and responsibilities for centralized quality control and decentralized process ownership and improvement. Gartner Research ...
... transformation efforts are colliding with unprecedented levels of change fatigue across HR teams and the broader workforce. This webinar goes beyond process design to uncover the real differentiator of successful HR transformations: cultivating an ownership mindset. We’ll explore how CHROs can free up capacity ...
... Access Research Already a Gartner client? Automation is a critical enabler of infrastructure and operations, delivering greater value, efficiency and agility. Heads of I&O considering automation can use this Hype Cycle to deliver these efficiencies, drive innovations, upskill their teams using AI, and ...
... In 2025, communications service providers globally innovated with advanced technologies like AI, generative AI, automation, and data and analytics to address operations inefficiencies, poor customer experience, high costs, and the rising need for security features. Gartner Research ...
... strategic, phased investment roadmap while resolving underlying data and process flaws to set the stage for advanced technological capabilities. This approach not only transitions the finance function from basic task automation to generating deep insights, but also elevates the controllership into a ...
... intent from technical implementation, using AI-driven automation to accelerate software delivery and improve quality. •What organizational changes are required — including new skills in articulating business intent, overseeing autonomous processes, and adapting governance — to successfully implement the ...