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Premium Research Jan 2025
... CSPs are deploying digital marketplaces to offer self-service or guided selling of their and partners’ products and services and create new routes to market and revenue streams. This research will help CSP product leaders understand the drivers and implications of this emerging trend in 2025. Overview ...

Analyst(s):   Will Rice   |   Khurram Shahzad
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Premium Research Jul 2023
... Like broader AI, GenAI permeates the entire technology stack and most industry verticals. Technology leaders can use this high-level guide and accompanying Emerging Market Quadrants to explore the vendor landscape. Overview Strategic Planning Assumptions Gartner Recommended Reading Gartner Recommended ...

Analyst(s):   Generative AI Team
Research Oct 2024
... Access Insights Already a Gartner client? End-user spending for information security is expected to grow to $184 billion in current USD in 2024, with constant currency growth of 13.4%. The market will reach $294 billion (current currency) in 2028, with a CAGR of 11.7% from 2023 to 2028 in constant currency ...

Analyst(s):   Charanpal Bhogal   |   Elizabeth Kim   |   Rahul Yadav   |   Matt Milone   |   Christian Canales   |   Akshita Joshi   |   Travis Lee   |   Lawrence Pingree   |   Shailendra Upadhyay   |   Ruggero Contu   |   Dan Ayoub   |   Sean ONeill   |   Mark Wah
... Digital Markets. She provides insights to help small businesses identify the right software for their needs by analyzing more than 550,000 Gartner Digital Markets user reviews and nearly 48,000 interactions between Gartner Digital Markets software advisors and buyers. Get the Gartner Digital Markets Newsletter ...
Research Dec 2021
... sales force automation market grew 11.1% to an estimated $7.8 billion in 2019. Vendors improved usability, forecasting and guided selling. Our evaluation of 15 vendors will help application leaders choose the solution that best meets their sales execution requirements. Market Definition/Description ...

Analyst(s):   Tad Travis   |   Ilona Hansen   |   Adnan Zijadic   |   Melissa Hilbert
Research Jul 2018
... integration of strategic, operational and IT risk management processes and data. Security and risk management leaders should use Gartner's Magic Quadrant to identify solutions that support an integrated approach to risk management. Market Definition/Description IRM Use Cases IRM Critical Capabilities Magic Quadrant ...

Analyst(s):   Jie Zhang   |   Earl Perkins   |   John A. Wheeler
Research Apr 2023
... become a feature that addresses threat exposure requirements in various adjacent security markets. Technology and service providers should assess where they need to build, partner or acquire to remain competitive amid the market consolidation. Overview Strategic Planning Assumptions Analysis Product or Portfolio ...

Analyst(s):   Ruggero Contu   |   Mitchell Schneider   |   Elizabeth Kim
Research Nov 2012
... forging its own way into the business market. IT leaders should use this analysis to understand the broad impact of Google Apps on the industry. Analysis Introduction Google in the Enterprise Not a Traditional Vendor Google Apps and Support Google Apps and Security Google Apps Customer Initiatives in 2013 ...

Analyst(s):   Matthew Cain
Complimentary Research April 18 2024
... strategy. Download our guide for actionable insights empowering CSOs to: Identify and understand their organization's growth strategy effectively Implement a GTM strategy framework to craft a revenue-driven sales plan Achieve impactful results by clarifying their role in the go-to-market design by leveraging ...
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