... investments and performance. For each brand, Gartner measures hundreds of data points across four digital dimensions – site, digital marketing channels, social media and path to purchase – in a quest to quantify a brand’s digital aptitude and digital maturity relative to its industry peers. The best-in-class ...
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... active channels: Inventory all of the sources of potential customer listening posts along the customer journey (e.g., customer service interactions, social media posts, customer community engagement). Prioritize these sources based on the completeness of the narratives, the ability to confirm authentic ...
... achieved if business and IT leaders proactively initiate and foster a portfolio of AI initiatives that help achieve the sustainability and environment, social and governance (ESG) goals of their organizations,” said den Hamer. “For instance, AI can be used to predict demand more accurately and reduce the ...
... Digital dominates a growing share of paid media spend, taking 57.1% of budgets in 2024, up from 54.9% in 2023. Top channels include search (13.6%), social advertising (12.2%) and digital display advertising (10.7%). Among offline channels, event marketing (17.1%), sponsorship (16.4%) and TV (16%) were ...
... Speed and Scale Impact L&D leaders can revitalize learning programs by combining emerging capabilities with proven methods – such as experiential and social learning – that provide learners the opportunity to apply their new skills on the job. The delivery of skills development programs is critical. Utilizing ...
... Post-Digital Era Presented by Dean Lacheca, VP Analyst, Gartner It’s time for governments to mature their approach to AI. Getting assurance, ethics and engineering right is essential to any CIOs success, but in government, failure can have catastrophic impacts on society. In this session, Dean Lacheca, VP Analyst ...
... independent and easier to use. Decision Intelligence Decision intelligence is a practical discipline that advances decision making by understanding and engineering how decisions are made, as well as how outcomes are evaluated, managed and improved via feedback. By digitizing and modeling decisions as assets, ...
... business acceleration and in long-term agility: 1) win differently, 2) unleash force multipliers, 3) banish drags and 4) redirect resources.”
“As new attack surfaces appear due to the shift to remote work, CIOs reported prioritizing investments in cybersecurity primarily, followed by business intelligence ...
... double-edged sustainability source, and it will be critical that CIOs are able to measure gains versus losses.” By 2026, citizen-led denial of service (CDoS) attacks, using virtual assistants to shut down operations, will become the fastest growing form of protest. “Virtual personal assistant capabilities make activism ...