... Chief procurement officers must communicate and justify annual priorities and actions for the year ahead. This research outlines the trends, challenges and actions to anticipate in2026. Overview Recommended Actions Gartner Recommended Reading Gartner Insights Abstract ...
Analyst(s): Andrea Greenwald | Cheryl Van Dyke | Ryan Polk | Melanie Alexander
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... In 2025, CSOs’ top questions center on leveraging AI to drive sales, establishing clear career paths, aligning roles with sales objectives, improving key account retention and growth, and optimizing compensation for multiyear deals. This research offers targeted recommendations for each area. More Detail ...
Analyst(s): Alice Walmesley | Dave Egloff | Tyler Huguley
... Access Insights Already a Gartner client? GenAI and agentic AI are transforming digital marketing and brand strategy services. Tech services leaders who prioritize content supply chain, tech harmonization, and AI governance solutions — with a vertical focus — will unlock new market leadership opportun ...
... Improving messaging and differentiation is both a top priority and a difficult challenge for tech marketers, but it doesn’t have to be so hard. Product marketing leaders can teach their teams the approaches described below to strengthen messaging for a variety of offerings, audiences and content types ...
... Data management leaders must overcome obstacles to scale their data management practices, meet rising data demands, address architecture and infrastructure gaps for new use cases, and ensure data is AI-ready, trusted and reusable. Learn how to navigate these top five challenges, with effective strategies ...
Analyst(s): Thomas Oestreich | Ehtisham Zaidi | Adam Ronthal | Michael Simone
... infrastructure, along with company data contained in that infrastructure, misuse represents catastrophic risk. Managing privileged access is thus a critical security function for every organization and requires a specific set of procedures and tools. PAM tools focus on technical access to privileged accounts, ...
... Already a Gartner client? In 2024, the top five global IaaS providers dominated the IaaS market, capturing 82% of global IaaS revenue. Technology general managers can use this detailed analysis that highlights the actions of high-performing IaaS providers, which resulted in Gartner’s latest market share ...
... EA function As AI adoption accelerates, EA teams play an increasingly important role in helping organizations realize AI value while minimizing risk. To do so, EA leaders must focus on the capabilities, governance approaches and architectural foundations needed to support AI at scale. This session explores ...