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... In an AI-Driven Super Bowl Season, Transparency is the New Creative Advantage for Marketers Q&A with Nicole Greene STAMFORD, Conn., January 22, 2026 Nicole Greene VP Analyst, Gartner Super Bowl advertising often previews the creative and channel strategies marketers will lean on all year. In2026, expect ...
... Gartner for R&D Leaders Accelerate outcomes with AI-powered tools, on-demand insights and interactive experiences. Top questions from R&D leaders — and how we answer them What are trends that impact the R&D function across the next five to 10 years? Explore how AI advancement and global market realignment ...
... goods and construction industries. What are the most impactful supply chain trends and best practices? What are CEOs top priorities that CSCOs need to be aware of and take action on? How can I more effectively engage with boards of directors and C-Level colleagues? How do I improve my supply chain maturity ...
... The biggest challenge in generative AI consulting and implementation services is to move from the proof-of-concept phase to scaled implementation that drives commercial impact. Tech services leaders who make this pivot successfully by intensifying their competitive positioning and aligning their offerings ...
Analyst(s): Gunjan Gupta | Ben Fieselmann | Robert Brown
... Consumers are anticipating higher prices, supply chain disruptions and fewer discounts from retail this holiday season, creating a challenging environment to execute marketing effectively and ensure growth. CMOs and their teams can use this research to validate and refresh campaigns ahead of seasona ...
Analyst(s): Adriel Tey | Brad Jashinsky | Dan Gutter | Emily Weiss | Kassi Socha
... AI service providers are facing pressure from customers to deliver cost reductions and improved quality of service. Tech services leaders must meet the challenge of potential revenue cannibalization from existing, more labor-intensive, high-margin services as they integrate AI and GenAI. Overview What ...
... The 2024 Gartner Business Outcomes of Technology Survey revealed key insights regarding retail buying behaviors. This research will help product leaders identify how retailers leverage technologies for various use cases to optimize their product offering and go-to-market strategies. Overview Gartner R ...
... Infrastructure and operations leaders are investing in targeted, high-value network technologies considered foundational for digital initiatives. Use this research to benchmark against which technologies your peers consider the most impactful in 2025. Overview Data Insights Gartner Recommended Reading ...